What Is Guest Blogging?
Interested in writing a blog post but don’t want to bother putting you your own blog? Or perhaps you already have a blog but would like to expand your scope? Guest blogging could very well be in your future.
The definition of Guest Blogging
As you may have guessed from the name, “guest blogging” essentially involves writing content for someone else’s blog. This has actually been done for several years now, although it was only in the past few years when it has become something of a standard practice in the online world.
The benefits of Guest Blogging
So why should you want to guest blog? And on the flipside of the coin, why should bloggers want your content posted on their site? There are actually a number of benefits to doing so for everyone concerned, with the most important being:
- added exposure for you
- fresh, new content for the host blog
- new content for the readers
- builds credibility
- gain targeted traffic
Here’s how guest blogging breaks down:
If you have been blogging for awhile now, there is a good chance that you have reached the limit of your exposure, or are pretty close to reaching it. By guest blogging on other sites however, you could inject a much needed boost in your own site due to the added exposure that it will bring. If you find yourself losing your audience in droves, or simply want to benefit from added exposure, guest blogging might just be the ticket.
On the part of the host blog, its owner gains the benefit of fresh, new content without having to lift a finger. All bloggers struggle to churn out content at some point, and if you are able to deliver, you will be providing a valuable service.
Of course all this assumes that your content is up to scratch. Long time blogs with an established audience will have stringent criteria for guest posts, and they won’t just accept any content that comes along. Such sites will have a reputation to protect after all, and substandard content will likely damage that reputation regardless of how easy it is to get that content.
Readers of the host blog stand to benefit as well. If they have been following that particular blog for awhile, they will likely appreciate new content or even just a fresh approach. If your content is complementary to what they are accustomed to receiving, you may just win over some new followers for the host blog as well as your own.
Starting out guest blogging
Have you ever noticed how so many online issues and problems can be solved by doing a simple Google search? As it turns out, Google will help you get some good leads on blogs that you can post in as a guest. By using specific search parameters, you might even be able to track down some valuable niches that you wouldn’t have been able to dig up otherwise.
One of the most useful tools for guest blogging is My Blog Guest. This valuable tool can be quite effective at helping you find guest blogging openings in even the most specialized niches. If you want to cut through the chase and track down opportunities that you would have otherwise spent days to find, My Blog Guest is exactly what you need.
Finally, focus on building actual relationships. Far too many aspiring guest bloggers spend all their time and energies on establishing links. Sure you should work on building links for their benefits in terms of SEO, but forging relationships is just as important for guest blogging. By doing so, you will be able to get noticed by people who can actually help you within your niche.
This in turn will have significant impact in terms of building your network. As with content posted on your own blog, you will have to consider quality, relevance, and value as well when you guest on someone else’s blog. In fact, you will probably have to up the ante a little, and make really sure that your content is top-notch. After all, you will not only have to please your audience, but the blog owner and his audience as well.
So what do you think? Do you think that guest blogging is something you can work into your immediate future? Please do let me know your thoughts, and feel free to share some of your own experiences if you have already tried guest blogging yourself. I look forward to hearing from you!