What Is A Niche?
Most people in the field of marketing function within a narrowly specified niche whether they are aware of it or not. No matter what your specific goals are, niche marketing is by far one of the most effective ways to go about it. By focusing your efforts on a specific niche, you will be better able to provide for the needs of your audience, get the favorable attention of the major search engines, and convert visitor hits into actual sales. If you are working in a broad overall field in which competition is pretty fierce, niche marketing could be the one thing that helps you stand out.
But what is a niche exactly, and how does it apply to niche marketing? As the name implies, a niche is a very specific and narrow segment of a particular market. It is very important to clearly define what makes a true niche market. If a particular market is one that is familiar to most people, even if it has a relatively small target audience, it probably does not qualify as a niche market, and will probably be too saturated to be of any benefit.
Most niche markets have a very small and specific audience, and some may even be too obscure or esoteric to register in the radar of common marketing fields. In fact, one of the key characteristics of a niche market is that it is largely ignored by most big businesses.
Another key factor that defines a niche market is the interest level of its intended audience. If a particular niche is one that does not have a regular audience of extremely loyal and devoted followers, it probably does not qualify as a niche market regardless of how small its range may be. Audiences of niche markets tend to be extremely passionate about their interests and are eager to learn everything or obtain everything related to that particular niche to the exclusion of all other markets. It is these characteristics that make it possible for a service or company that works within this niche to dominate the field.
Most products or services targeted to a specific niche fulfill a need that other, bigger markets cannot provide. A product marketed toward a specific niche for example may serve to enhance the function of a specific product or add new features. The products may be add-ons to an existing product or they may be an aftermarket modification. In some cases, content dealing these niche products get more search engine hits than the main products themselves.
Narrowing your focus down to a specific niche often isn’t as easy as it may seem. A good way to hone in on a particular market is to sign up for crowdsourcing consumer checking. This will help you identify narrow markets that you could potentially focus on in even more detail. Through a constant process of identifying specific markets and then subdividing these into increasingly narrower and more focused categories, you will be able to identify a market that has a devoted audience and is small enough to target profitably.