Several years ago, I had a very solid, secure, and growing writing business that was just cruising right along making a pretty little penny. I started to pick a few more clients, my name was getting out there some, and even landed a very large account. This account started to pick up quite nicely and ended providing at the time seemed to be tons of work for me.
This was a great business relationship and it was working extremely well!
Though, the thing is this client quickly turned to be my largest client thus far in my writing business, and actually accounted for 40% of my total work load. And something changed, that something I will explain later in another post. Believe or not, I ended that contract. The client understood and we went our own ways.
I don’t know about you, but if you have ever lost 40% of your business it can be a business shattering experience. And that’s exactly what I had starting to go through.
While this change truly affected my workload, my business, my family, and even others around me that I had actually be able to hire from time to time when I was getting to the point of to much for myself to handle. All that went out the window real fast, and the game had changed for me.
Major Things that I learned through losing my biggest clients:
Learn to adapt to change
Stay on top of your game
Listen to your customers
It takes time to go through this whole process, but I know I am stronger because of it. Also, I know that I can help others through this process. I know that just by writing this it’s going to reach many and they will be able to learn from my past experiences and make them stronger and better.
If you are not taking these steps right than I highly suggest that you learn from someone that has been there and done that.
Asking the Right Questions
See when I went through this tough process I had to do a real gut check and start asking myself some of the tough questions such as:
Has my client’s world changed?
How will I gain 40% of my revenue back?
What do I need to change or modify to best serve my clients?
Time for a gut Check
After really doing some deep gut checks and asking myself these questions. That’s when the big turnaround came. That’s when things were able to pick back up and I was able to change a few of my services, adapt to the ever changing search engines, and creative some new strategic business model.
While, might be facing this same exact situation right now, or others. I would like to offer my service to consult with you. If you have any questions or would even like to set up a phone conversation to more this experience or the one you’re going through right now. Please contact me today to set up a scheduled time!