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What Do Search Engines Love?

If you have not figure out by now ALL search engines want quality fresh content.  What they are wanting is new fresh content that delivers the information that readers want to tell others about.

Great content is a must

Search Engines are are not giving in to low quality, run of the mill information, or even these simple information that can be found just on every other site. What search engines are looking for is the quality and fresh content that keeps your readers on your site longer than a few seconds.  You going to have start deliver this type of content and keeping your information fresh.

Do you want to test this? 

Okay.  I challenge you to go to any search engine and type in any keyword.  And tell me if you see any post that is older than 2010.  If you I would like to see.  Because when I test and many others 80% of the time the information was all FRESH and relevant information.

This is way you need to keep testing, improving, and keeping your content fresh.

Keeping content relevant

The one thing I have learned that is constant in the world of the internet is change.  No matter what the internet is every changing, and it’s probably a good thing.  Though with that shared.  The same information, ideas, and even strategies that were relevant and worked 2 years ago don’t work today.  This is one of 3 reasons why I don’t take old seo advice.

Offering relevant information is going to increase your effectiveness to communicate to your audience in a real ways.  Staying up to date with the news trends, technology, and tactics are a MUST!

Test before changing

Though fresh content is very important, it’s not completely necessary to go change or update all your old content.  Don’t over analyze  but do test and see where your ranking with different articles with your blog.   The biggest no no is go creating fresh content just for the sake of it.  Make sure you have a true content marketing strategy in place before creating new fresh content. 

The bottom line

Keeping your content fresh and providing quality information to your audience is becoming the most important factor in ranking your site higher and higher.  The sooner your able to grasp onto this idea the better off you and your site will be.  And the higher you will start ranking.

Lastly, don’t just take my word for it.  Check what Matt Cutts has to say here.  Plus you have to check out these 50 stats you need to know about content marketing.

Now over to you.  Do you have need for fresh content?  If so, contact me today for a solution that will soar your rankings starting today!

15 Responses to What Do Search Engines Love?

  1. Mark Ford September 24, 2013 at 2:36 pm #

    Hi Eric.

    A good point raised here – I’ve just done a quick search for “SEO Tips” and the oldest post I could find was on page 2 and was from 13 Jan 2010.

    It was from Business Insider though.
    Mark Ford recently posted…120 Marketing Tactics for New BlogsMy Profile

    • Eric Pangburn September 24, 2013 at 11:12 pm #

      Hey Mark,

      I did the exact search and I believe that article you are talking about from the Business Insider come up as #20 for more. Everything else was within the last 3 to 6 months from what I saw.

      I think we just validated what I was sharing,


  2. Surendra chauhan September 26, 2013 at 2:48 am #

    Hey, You are doing a great work here. I must say you’ve done a wonderful job by sharing your article with us. It took more time for me to read it fully, But it’s worth it Really.

    And yes, thanks for your comment on my blog. If you like our blog, please also join us with Facebook :)


  3. Writer's Haven September 28, 2013 at 3:18 am #

    I’m a newbie to this kind of thing so I’m still learning how would search engine index my pages, so, articles like this is really a great help. I just wonder how long for google and other search engines would index a new site like mine. Thanks!

  4. Ben September 29, 2013 at 7:35 pm #

    I agree that content is at the route of what the search engines are looking for. So important to start with fresh, relevant and quality content.
    Ben recently posted…What is the Best Basketball Hoop?My Profile

  5. sahil seth October 1, 2013 at 1:50 pm #

    I totally agree with you. Concise and relevant content is must and it definitely should be fresh. No one needs anything outdated. but i would like to know some more about what exactly search engines are looking for?
    sahil seth recently posted…Galaxy S5 Release Date Rumor circling internetMy Profile

  6. Julia Buch October 3, 2013 at 4:35 am #

    Great content, I am agree with this is so informative for my blog, I will try it on my blog to improveing it’s ranking in Search Engines.Thank you Eric Pangburn
    Julia Buch recently posted…PC Game Need For Speed Underground 2 Download FullMy Profile

  7. Agriya October 7, 2013 at 3:25 am #

    the search engines only love the Unique content? I have little bit doubt here, if i am going to update one new content which is unique and high quality. and my friend also did the same with the same keyword that i have used.

    Now i shared in social media sites and my friend built some comments below the content. Which content is holding the position search engines top priority.myself or my friends content?

  8. Eric Walton October 23, 2013 at 11:01 am #

    Great post, it really does point to the new SEO reality – the content has to be professional, diverse and relevant, which wasn’t the top priority a few years ago, when the net was flooded with all kinds of repetitive text characterized by grammatical mistakes that had to be “made up for” by an image overload.

  9. David Mark October 31, 2013 at 5:41 am #

    Thanks for sharing such a useful post. This information really necessary regarding SEO.

  10. Karan November 7, 2013 at 11:57 am #

    What about site authority?
    Good page authority is required to rank a page on search engine. Guess you missed it or you must be talking about on-page SEO. :)

  11. shane November 8, 2013 at 8:53 am #

    good quality content along with perfect onsite and offsite seo are the key ways to get website,blog rule on search engine as now a days search engine becoming intelligent its better to target strategies which are white hat

  12. Harry Rizzi November 25, 2013 at 12:06 pm #

    Look forward to implementing your advice.

    Any ideas for inspiration for content? That’s where I get stuck most of the time.
    Harry Rizzi recently posted…The most beautiful golf photobook ever?My Profile

  13. Klasik Mobilya December 3, 2013 at 5:54 pm #

    the most important for any search engine in unique and interesting content and of course insite SEO.

  14. Steven J Fromm February 11, 2014 at 9:09 am #

    You have hit on a very compelling point that I had not thought about. At my website I have many tax articles and some may be as old as 2010, so I need to check them out. An update of those articles may be in order. Thanks for the insights here.

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