The new announce of the Pope this week got me thinking of one of the semi viral, famous, and maybe just memorable domain stories. Do you remember hearing about this story of a guy back in 2005 right before they announced Pope Bendict XVI and of a guy by the name of Roger Cadenhead who registered BenedictXVI.com, and then there was Chris Dunaway trying to sell a nice portfolio of domains such as PopeBenedict.net, PopeBenedict.org, PopeBenedictXVI.net.
So who says History repeats itself…
Maybe you would have thought that the Catholic Church would have learned from History, maybe the Vatican City does not care, or maybe they just like the buzz. Whatever it is…it’s back.
The day of and after the frenzy of domain bidding, buying, and registering of domain names with the new “Pope Francis” is going on. I guess hearing stories like the one going back to 2005 of trying to become famous for a day and what turned out to be a pretty smart investment of $20 turning into a $5,000.
With all the commercials that I see put up by the Catholic Church I feel like they have really tried to create this new brand. I would have really thought they would have learned some lessons from 2005. Here are just some of the most recent commercials I have seen.
It was reported that within the first 10 minutes of the announced that over 100 domains were registered, and then in the hour it was up to over 600 domians from the announce of the new Pope Jorge Mario Bergoglio as the Head of the Catholic Church. Just a few of the domains are:
- Popefrancisi.com – registered in Gatlinburg, Tennessee on 13th March 2013
- Popefrancis.co.uk – registered in Florida on 13th March 2013
- Popefrancis.org – registered in Arizona on 13th March 2013
- Popefrancisi.eu – also registered yesterday
- Popefrancis.fr – registered in Australia on 13th March 2013
- Popefrancis.com – registered in 2010, well in advance
Though interestingly enough the Catholic Church did pay $180,000 to own .catholic. They even had the Chinese version of the domain selected as the first top level domain to live in to the world. So how does the Catholic’s and this new Pope drop his domain so quickly? That is my question.
What are your thoughts on this kind of domain purchasing? Please share your honest comments below.