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The Art of Connecting With Your Targeted Audience

These days I am seeing so many bloggers really miss it. It seems as a lot of bloggers don’t have a clue of what it really means to connect with their readers. Yea, I might see them respond to blog comments, a few emails here or there, and maybe even do a shout out via Twitter.

Is that really connecting with your readers? Or creating a community?

Are you kidding me? If you think communicating and connecting with your readers is just that simple and shallow of just responding to comments, email, or social media. I am afraid your missing the mark and missing it big time.

Connecting With your Audience is Important

Your probably reading this article because you want to more effective in connecting with your audience. If you still don’t believe it’s important to connect with your readers. Let me share with you some of my thoughts. Blogging can be very lonely especially just starting out. It’s important to build relationships, connect with others, and continue to grow your blog. In my blogging opinion it all starts with “connecting with your reader”!

Where To Start Connecting?

Let’s start with the basics and the very first place you have to focus and really be intentional about creating content that really connects. This is the actual blog post themselves, and not the comments. Here are several tips that I have learned along the way in really connecting with targeted audiences:

Break down barriers

The best way I have been able to breakdown barriers with your readers is just be authentic and share life with them. That means if your at “Chuckie Cheese” with the family and think of a great inspiring blog post. Than share that whole experience with your audience. If you have had a problem that you have over came, your experience can help others and share valuable solutions that your readers can learn from your experience.

Being vulnerable and sharing that you real person, with real feelings, real problems, and real struggles just like everyone else can really open the door to connect on a different level with your readers. I will admit you must create a healthy boundary of professionalism, but it’s okay to be real and start showing true feeling and emotions to help break down barriers.

Research, Research, and More Research

Make sure your delivering what your targeted audience is looking for. You can not be all things to all people so being able to define who want to connect with is a very important aspect to success. This can be accomplished by researching, conducting surveys, keywords, and listening to your readers.

Being able to identify your targeted audience is the first step to being able to actually connect with them. Once your able to understand your audience than you will continue to tap into delivering solutions, valuable information, and relate on common ground.

Keep It Simple Stupid

The last thing is just use common sense and keep things simple. With that said simple does not mean to conform to doing what everyone else is doing. It means use creativity to be different, but keep things simple. Don’t go out and spend a ton of money with out a complete plan and testing to make sure that method or strategy will work.

With that being said creating awe inspiring content is a must. Make sure you having amazing images, high quality external/internal links, and must click on title. After your done writing a post ask yourself does this sound like something a friend would want die to be sharing with you the next time you get an email from them. That should be your goal!

Taking The Next Step To Connect

I have shared with before in “how many blogs are there?”. As you can see there are tons of billions of blogs out there and the real question is, “how does your blog stand out?

This is a great question and there are several different things that you can do to

take the next step to connecting


  1. Create another social platform

    This would be creating a facebook fan page, google hang out, or even forum for specific members to connect on a different level with them.

  2. Mastermind groups/One on One coaching

    This could be a great way to continue to grow and lead others that are wanting to grow. Creating a smaller group setting, or even one on one coaching creates a new level of connecting. Keep those readers happy and they will become on of your biggest advertisers by word of mouth.

  3. Creating a space of belonging

    The next time you create something, start a new project, or look for some backers. Share the whole journey from start to finish with your readers. Reach out asking for help, capital, and even support. There is nothing better to connect than to ask for someone to actually partner through the journey in some shape, way, or form.

How Do You Connect?

What do you do to connect with your readers? Do you have forums and newsletters, or do you just reply to your blogs comments? What do you think is the more important aspect of reader connection: personality or relating?  I hope this post has helped you, and I wish you the best for a successful blogging community.



9 Responses to The Art of Connecting With Your Targeted Audience

  1. sandi April 22, 2013 at 2:30 pm #

    So far I have only responded to the comments, but in your article I found some interesting tips that I will use.

    sandi recently posted…300 Taxi cabs light up an airstrip for an emergency flightMy Profile

  2. Anand April 24, 2013 at 5:51 am #

    nice read. I was confused about whether i should be open with my audience or not? And yes, a slight dose of professionalism has to be there.

  3. Lalita Bisht April 24, 2013 at 8:29 am #

    This is a great post Eric. You’ve shared some great tips regarding connecting with audience. I especially like the “Break down barriers” thing. Thanks for writing such a helpful share.
    Lalita Bisht recently posted…Internet Marketing Discussions and Their PowerMy Profile

    • Eric Pangburn April 26, 2013 at 10:52 pm #

      Hey Lalita,

      Thank you very much for checking out the post and leaving such a lovely comment. I believe anytime you can break down barriers and build up that trust with your audience than your moving in the right direction. It takes time to build relationships, trust, and growing audience. Though when that comes life gets a little easier :)

      Thanks again, and look forward to connecting with you more!


  4. Hiking April 27, 2013 at 2:57 pm #

    I run a website that is community driven and I read your article about and am wondering if I should also create a hiking blog on the site. We have a blog for our users but the site does not at this time have its own blog just for the site. Thoughts?
    Hiking recently posted…Team ChacopakMy Profile

    • Eric Pangburn April 28, 2013 at 9:25 pm #


      My question back to you would be. Why would you want to have a blog on your site?

      • Hiking Forums May 10, 2013 at 9:35 pm #

        Sorry I could not get back to you sooner Eric. I dont know what you mean by why would I want a blog on my site? I guess to think about it, you are probably right that I dont need a second blog so to say as a sight blog. I just know WP is better at picking up articles and is a little more SEO friendly than the script I am running on the hiking site. What would you suggest? And, if I did do such would you do it as a sub-domain, blogname.hikinghikes.com so to say?
        Hiking Forums recently posted…Choosing Good Socks For Hiking & BackpackingMy Profile

        • Eric Pangburn May 10, 2013 at 11:37 pm #

          What I was meaning what are you objectives, plans, or goals for your site and/or blog? I believe defining that question first would be the best starting point. Once that is completely defined and understood. You should be able to determine if a blog platform would be a good fit. There are several different options that I see just looking at your site. The three that I see just off the top of my head are as followed:

          1.) Keep what you have just start pumping out content more frequently.
          2.) Sweet it over to a different blog platform – wordpress
          3.) Create a complete new blog site with a separate domain and all that could expand your brand, network, and additional resource for your community.

          I hope this helps get you thinking a bit, and I am sure there are probably several other options out there as well.

          If you ever need anything else just ask,


  5. saj May 1, 2013 at 5:28 pm #

    Nice work,, your article was very useful and handy with good tips to on how to go about and connnectiing with our Audience/


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