These days I am seeing so many bloggers really miss it. It seems as a lot of bloggers don’t have a clue of what it really means to connect with their readers. Yea, I might see them respond to blog comments, a few emails here or there, and maybe even do a shout out via Twitter.
Is that really connecting with your readers? Or creating a community?
Are you kidding me? If you think communicating and connecting with your readers is just that simple and shallow of just responding to comments, email, or social media. I am afraid your missing the mark and missing it big time.
Connecting With your Audience is Important
Your probably reading this article because you want to more effective in connecting with your audience. If you still don’t believe it’s important to connect with your readers. Let me share with you some of my thoughts. Blogging can be very lonely especially just starting out. It’s important to build relationships, connect with others, and continue to grow your blog. In my blogging opinion it all starts with “connecting with your reader”!
Where To Start Connecting?
Let’s start with the basics and the very first place you have to focus and really be intentional about creating content that really connects. This is the actual blog post themselves, and not the comments. Here are several tips that I have learned along the way in really connecting with targeted audiences:
Break down barriers
The best way I have been able to breakdown barriers with your readers is just be authentic and share life with them. That means if your at “Chuckie Cheese” with the family and think of a great inspiring blog post. Than share that whole experience with your audience. If you have had a problem that you have over came, your experience can help others and share valuable solutions that your readers can learn from your experience.
Being vulnerable and sharing that you real person, with real feelings, real problems, and real struggles just like everyone else can really open the door to connect on a different level with your readers. I will admit you must create a healthy boundary of professionalism, but it’s okay to be real and start showing true feeling and emotions to help break down barriers.
Research, Research, and More Research
Make sure your delivering what your targeted audience is looking for. You can not be all things to all people so being able to define who want to connect with is a very important aspect to success. This can be accomplished by researching, conducting surveys, keywords, and listening to your readers.
Being able to identify your targeted audience is the first step to being able to actually connect with them. Once your able to understand your audience than you will continue to tap into delivering solutions, valuable information, and relate on common ground.
Keep It Simple Stupid
The last thing is just use common sense and keep things simple. With that said simple does not mean to conform to doing what everyone else is doing. It means use creativity to be different, but keep things simple. Don’t go out and spend a ton of money with out a complete plan and testing to make sure that method or strategy will work.
With that being said creating awe inspiring content is a must. Make sure you having amazing images, high quality external/internal links, and must click on title. After your done writing a post ask yourself does this sound like something a friend would want die to be sharing with you the next time you get an email from them. That should be your goal!
Taking The Next Step To Connect
This is a great question and there are several different things that you can do to
take the next step to connecting
Create another social platform
This would be creating a facebook fan page, google hang out, or even forum for specific members to connect on a different level with them.
Mastermind groups/One on One coaching
This could be a great way to continue to grow and lead others that are wanting to grow. Creating a smaller group setting, or even one on one coaching creates a new level of connecting. Keep those readers happy and they will become on of your biggest advertisers by word of mouth.
Creating a space of belonging
The next time you create something, start a new project, or look for some backers. Share the whole journey from start to finish with your readers. Reach out asking for help, capital, and even support. There is nothing better to connect than to ask for someone to actually partner through the journey in some shape, way, or form.
How Do You Connect?
What do you do to connect with your readers? Do you have forums and newsletters, or do you just reply to your blogs comments? What do you think is the more important aspect of reader connection: personality or relating? I hope this post has helped you, and I wish you the best for a successful blogging community.