Book(s) Your Currently Reading?
The Bible, Put Your Dream to the Test (John Maxwell)
Coffee or Tea?
Coffee, but only if they’re high quality, fresh ground beans, brewed properly
Best Business Purchase?
A good bookkeeping program
What’s the first thing you do at work each day?
Check my email
Resource or website you use every day?
Facebook & Google
Today we have Jonathon Hyjek who has been involved with numerous online marketing, SEO, and even done some writing early on in his career. He is currently focusing on SEO and Online marketing in helping small business owners and individuals to properly market themselves and their services on the internet. With a background in small business and education in Business Administration/Marketing, Jonathon is passionate about helping other small businesses to succeed online.
How long and what sectors have you been making money online with John?
I started in Affiliate Marketing in 2007/2008. Made a little money and learned a LOT. Since then I’ve moved into the SEO business and prefer working with clients and their online marketing challenges vs. affiliate marketing, which is a lonely business. How did you get started in these sectors? I got started in Affiliate Marketing while in between jobs. The more I got into it, the more I realized that I liked some aspects and not others. I like SEO and finding out what worked and what didn’t.
What is your main focus for this year?
My main focus this year is to grow my SEO and Online Marketing company. What advice would you give a blogger/writer trying to provide great value to their readers? Write what you are passionate about, not what search engines want. Writing from passion makes for better quality content versus writing to make the search engines jump for joy.
What’s the best thing you have done for your business?
Hired a salesperson to help drive leads. I love closing sales, but hate prospecting.
Was there one thing/experience/information that you can remember that took your business to the next level?
Focusing on what I am good at and contracting out things I hate doing or don’t do well.
If you had $100 right now what would you do with it?
Invest in a tool that will generate income or improve productivity. (ie. software, plugins etc)
What kind of trends are you seeing in the SEO this year?
Lots of focus on Local search and citations. More focus on being “real” meaning that it’s much harder to fake having a good site. Rather than building a crappy site and faking your way to the top, simply build a good site from the beginning and don’t try to fake your way to the top of the search rankings.
What kind of SEO secret could you snitch on for us here at Snitch Blogger?
Don’t focus on one thing. On-site, off-site, social media, local citations etc. You need a broad view of SEO. Too many people look at things that have a direct SEO benefit and they go overboard. Focus more on your overall online profile and the rest will sort itself out. Which methods of promotion do you favor? Social Media – Build some good old-fashioned hype, but make it sincere and real.
What do you say to those that say SEO is dead, how do you respond?
That’s good for a laugh! Gaming the system with some spammy techniques is dead, but REAL SEO is still very important. People call or email all the time asking “why can’t anyone find my site” and I help them. Without SEO, their websites stay on page 6 of Google, which means no traffic and a wasted website.
What is the future of marketing?
The future of marketing is integrated. The lines between various forms of marketing are becoming blurred. Offline, Online, Print, SEO, Email Marketing etc etc. It’s all coming together and those that offer all types of marketing services and can build a fence around their clients will succeed. What is the best advice you have ever been given? Make sure you put a value on your time, otherwise you can spend countless hours working for free.
Thanks very much for the interview, Have you any plans (personal or business) that you can share with us about your future plans / goals / lifetime goals?
I’m hoping that our company grows from a revenue standpoint by 100-200% this year. Personally: My wife and I own a retail business as well, which we hope to develop into more than one location. Is there anything else you would like to share? Become a learner if you aren’t already. Be inquisitive, ask questions, read, inquire and don’t take the first answer you get. Be exceptional in every area of your life and do the things that others aren’t. That’s what will set you apart. Following the status quo has never made for an interesting story.