For businesses who which to maintain a blog but don’t have the time to create posts themselves, a blog writing service is indispensable. However, not choosing the right service can ruin a blog instead of making it more useful. So, here are some useful reminders when hiring your writers.
What type of writers to get?
David Risley points out here that the best writers to get for your blog are those coming from within your business’ particular niche. For one, they have intimate knowledge of the field and can provide the right information. And since they come from the same group as your target audience, niche writers can converse much better with the audience.
However, specific niche writers are often hard to come by. As many content providers often hire and deploy writers from a wide variety of backgrounds, they might not be able to provide you with one specifically suited for your needs. On the other hand, getting independent writers is going to be a lot harder, as they often have their own blogs and would not want to write for potential competitors.
Getting general writers, however, is not a bad thing. General writers offer a lot more flexibility when it comes to content, which can greatly increase the readership of your blog. Many general writers are also willing to be trained to fit your blog’s particular writing style.
Negotiating the contract
With most blog writing service providers, a detailed service package is already prepared for clients who sign up to them. However, there are still a few points that you can discuss. One particular point is delivery schedule. While blog writing providers often have definite delivery times for their writers, you can still ask for a different schedule to meet your needs.
Negotiating with independent writers will be a bit more complicated. For one, pricing will often take a large chunk of the talks. Note that many freelance writers often have definite rates, but are also willing to negotiate with clients. One great way to get a reasonable deal is to go on a per piece basis. This way, you only get the amount of posts you need for a particular schedule. Note, however, that a per-piece set up will cost slightly higher than bulk orders.
Working with your writer
As this Digital Sherpa article points out, it is best for you to build a long term relationship with writers you hire. Guide them on the ins and outs of your particular niche and writing style. Also, closely discuss with them the kind of content that is best suited for your blog.
Lastly, don’t leave everything to your writer. Chris Barber offers this little tip when participating in your own blog’s writing process:
“In fact, many people find that they can treat the posts they receive from a service is a draft, adding their own personality and fixing things they don’t like before posting.”
By doing it this way, you can make the most out of the blog writing service you hire. If your interested contact me today.