So you think you have just wrote the best blog post possible. Do you know what you have to write next? That’s right. You can not forgot to write the best blog description.
Why is a blog description important?
Thanks for asking and let me share with you why you must not skip out on writing the best blog description as possible. I honestly believe that writing a stellar blog description is one of the biggest aspects for your blog SEO.
See the blog description is the first thing one of the first things visitors are going to read about your blog. See this is the small less than 150 characters that is posted right under the title within search engines. When I say that it matters, it’s become more and more important to write the best blog description as possible.
The bottom line is have a blog description to help explain what your blog is about. This description will be found on search engines, RSS feeds, article sites and practically everywhere. This is your chance to grab the attention of a reader and bring them to your website or blog.
What is a blog description?
This description can be found when right under the link. It’s the descriptive line of less than 150 characters. If you don’t write a description for your blog post, in most cases the search engine will automatically generate one based on your content. This is important to get more clicks to have a well written blog description that makes visitors want to click and read your full blog post.
Set a blog description under 150 characters
One of the important aspects that you must know is that search engines will only show 150 characters. When creating your blog description make sure it’s under 150 characters. The best way I remind myself is to think it has to be right around a single tweet. Below is an example of a blog description.
Create it a attention grabber for your page
Any visitor typing something into a search engine will always be guaranteed 10 options. The question is which one will that person click on?
Blog descriptions MUST be appealing and fully explaining the information on your article page. I always suggestion you start with a problem, challenge, or what visitors are needing:
- Why do so many…
- Learn how to…
- What everyone ought to…
- how can you improve…
- Check out the most effective urgency wording
Continue changing, building, and updating your descriptions
Search engines are always updating, changing, and improving. Just like them your copy, your blog posts, and your blog descriptions need to be evolving as well. So don’t just write a blog description once and think that its going to stick for years with search engines. You need to be actively checking your google analytics or what stats you track, and see what posts are doing well and what posts and even blog descriptions that you could tweak some.
What are your thoughts about blog descriptions? Share your comments below. Do you need help with writing your blog copy or blog descriptions if so, contact me today.