- John Saddington from Pressgr.am - Ok friends, since Apple Developer refuses to come back online I’ve decided to release to the testing group the build that I plan on sending over to Apple for review. This is as close to the real app that you’re going to get testers! I’m calling it Virtue because of the old adage: Patience is a virtue. I don’t have much of it but it is what it is. I’ll send the update via Kickstarter shortly. Please make any final notes that you may have on our Uservoice page.
- Tatiana Liubarets post from Business2Community – Between the hashtag and text speak, the English language as we previously knew it is gone forever. Print books and media have suffered as consumers worldwide turn to blogs and social media for discovery, education and product research. While it certainly seems that content marketing is here to stay, as 55% of companies plan to increase their spending on custom digital copy, it’s a mistake to believe that you can abandon the principles of great writing to publish fresh articles as often as possible. As Laura Ramos of Forrester pointed out recently, content marketing can drive interest or failure, and success hinges entirely on quality. Achieving greatness requires developing authentic brand personality, and writing content that people actually want to read. Truly outstanding creative types know that inspiration can come from unusual places. Turns out, classic literary giants who lived and wrote long before the digital age actually knew a great deal about great copywriting for the web. From Aristotle to Baudelaire, we’ve curated 25 amazing quotations which serve as copywriting tips for today:
- Karen Dix writes on http://www.onlineprnews.com, a Naperville freelance copywriter and owner of the Naperville, IL-based writing service Big Ideas Writing, will address the members of the “Women Entrepreneur’s Secrets of Success” (WESOs) meetup group during their bi-monthly meeting in Bolingbrook on Friday, August 9. The presentation is entitled “How the “Little Book of Business Secrets” Can Help Your Company”. “I picked up the book called “The Little Book of Business Secrets That Work” to learn something that would help me become a better entrepreneur,” said Dix. “Not only did the book give practical advice for my daily business, but it made me more conscious of my responsibilities to myself, my clients and my company. It offers great tips for entrepreneurs so I thought the book would be valuable to share with the members of WESOS.”
- Rodika Tollefson freelance writer for the Kitsap Peninsula Business Journal If you’ve ever been turned off by a weak handshake or a person’s business attire, you understand the power of first impressions. In business, that power is often held by your company’s website and other customer-facing materials. Sloppy or poorly executed marketing content is like having a tattered welcome mat at your door or peeling paint in your lobby — it doesn’t exactly inspire confidence.
One of the many hats small-business owners often wear is copywriting. And if you’re not a writer, creating content for your site, blog and other collateral materials can be a painful process. Below are a few basic tips that will get your creative juices flowing and help you avoid some common mistakes.
First of all, forget sales. Yes, the point of the content is to bring in customers, but you are not doing yourself any favors by hitting them on the head with salesy copy. Business owners are so passionate about their products and services, they can get carried away with hype, flowery language and unsubstantiated claims (how many No. 1 burger joints can there really be in one town?). This can also spill over into press releases (which will never be published if they read like an advertisement) and social media posts (which will simply be ignored).
- Examiner.com - Filipino bloggers are expected to flock the 2nd Laguna Blogging Summit 2013 which will be held on October 15-16 at the Cultural Center of Laguna in the town of Santa Cruz. This would be the second time that Laguna will host the event. Organizers said the summit will bring experts and notable speakers who are successful in their fields and advocating information. This year’s theme dubbed “Social Revolutionist,” organizers said. ”People are not only using social media to promote their products or services or just to hook up with their friends; they are also using it for political campaigns, advocacies and even finding a job. Social media revolution is happening and we can see people gathering like-minded individuals to form a group with same beliefs and with the use of social platforms like Facebook, Twitter or LinkedIn and continuing it offline,” Engr. Grace Bondad Nicolas, the lead organizer of this event, said in a statement sent to the regional newspaper Mindanao Examiner.
Nicolas said there are many professionals and advocacy groups which are benefiting from social media platforms. “We are bringing these experts to Laguna and we are hoping my fellow Lagueno will learn from them,” she said. She said some 700 attendees are expected to gather at the summit.
- (CBS) — For decades, companies have relied on TV, radio, magazines and billboards to advertise their products, but now many are turning to social media. And those companies are finding word of mouth is giving them a growing voice for their products online. Blogging can be big business these days, and that’s apparent at the 9th Annual BlogHer convention at McCormick Place, billed as the web’s leading guide to the hottest news and trends among women in social media. “If you’re a blogger, you don’t just blog anymore. You’re also a Tweeter, a pinner, a Facebooker, an Instagramer,” says Jory De s Jardins, co-founder of BlogHer. Companies including Coca-Cola and SC Johnson want to cash in. “It’s extremely important. We recognize that bloggers in the last few years have completely exploded,” Michelle Johnson of SC Johnson says. “Bloggers are a conduit and a means to talk to our consumers.” Three hundred companies are showering more than 4,000 bloggers with attention and free samples, hoping it will lead to a positive blog or tweet about their product.
- Diana Adams is the editor and global advertising director for Bit Rebels - A while back, I saw a tweet in my Twitter stream that read something like, “All blog posts are inspired by another blog post.” That has always stuck with me, and every time I think about it my brain goes into a never-ending spin of circular logic. When I think about all the original pieces of blog content I’ve personally created, I can usually remember what I read or saw online that made me think it would be an interesting topic to write about. If all blog posts are inspired by other blog posts, and if all bloggers are contributing in a continuously growing ecosystem of writers from all over the planet then where does it all start? Someone somewhere has to start it all, right? Before you know it, you’ll start thinking of the blogosphere as it’s own environment with its own life cycle. One popular misconception that I think a lot of bloggers have is that once a post has been published and promoted, it can never be promoted again. Somewhere along the way someone decided that if blog content isn’t brand new, it’s no longer valuable. We here at Bit Rebels strongly disagree with that philosophy. We believe that good content is good content.
- Erafe Prince writes Do You Know The Real Truth About Blogging? - Blogging is a great way of passing information from one person to another using a webpage also called a blog or website, most bloggers earn their full time income from blogging but there are lots of facts you need to know before you venture into the blogosphere. By now most of our readers reading this article might be wondering and eager to know this real truth about blogging but you should relax because we are revealing every single truth about blogging today. Before you venture into blogging or any business either online or offline you should be able to know your aim and what you stand to gain, it can be money, fame etc. Am writing this article today based on the majority of newbie’s coming into the blogosphere not knowing anything about blogging but all they know is that blogging is a great way to make money online, because I wouldn’t want any of you to regret any action you take that’s why am revealing the real and whole truth about blogging.