It is very much a known fact that Google Adsense is a useful tool for increasing your site’s visibility as well as your revenues. However, not a lot know how to actually make the most out of it. So, how do you take advantage of Adsense?
Why use Adsense anyway?
One of the biggest advantages of using Adsense is that it lets you do affiliate marketing a lot easier. All you need to do is to sign up and run the Adsense tool and you are good to go. No need to sign up to complicated affiliate marketing programs.
Another great thing about Google Adsense is that it is able to generate income quickly. Unlike many of the current affiliate programs on the market, which require you to reach a certain number of links and traffic first before income generation can kick in; Adsense works the moment you have it running. Of course, just like any other program, Adsense relies heavily on the volume of traffic entering your site in order to create a sizeable income.
Making the most out of Adsense
As Matthew Toren points out in this article, to really get good traffic for Adsense, you site must be optimized. Search engine optimization plays a big role here. Select the most relevant keywords to target for your website. This way, you will be able to draw in the right kind of traffic to the site. This is very important, as Google has become very stringent against sites that are simply after the amount of traffic, regardless of whether this is relevant or not.
Another important aspect of using Google Adsense is the quality of content the site has. Again, Google has been very strict with regards to content quality and regularly comes after sites that churn out large quantities of content simply aimed at getting more Adsense traffic. Creating quality content is also beneficial to your site, as it draws in relevant traffic naturally, which in turn improves your performance in Adsense.
The kinds of ads displayed in the site also play a key factor in your success. The important thing to remember when choosing the ads you are going to allow on your site is, that these ads must be closely related to your field and are the products your audience are looking for. Here, the likelihood of the audience clicking these ads increase which is great news for your revenue.
However, don’t think of Adsense as a get rich quick scheme. As Alex Chris says:
“…but can you also make a living? In other words can you depend 100% on AdSense for all your expenses?
The answer is NO. The reason is not that you cannot make thousands of dollars per month with AdSense and make a good living, but because you cannot rely on a single source of income.”
Google Adsense works to its fullest potential as an income generator when it is combined with other income generation schemes. So it is a good idea to come up with one or two more to augment your methods.