Knowing how to improve the bounce rate on your blog is important if you want it to have better traffic and search engine rankings. However, this is also one of the most difficult things to work on, as there are a lot of things to consider. So, how do you effectively do this?
Why do they “bounce”?
Of course, before you can even talk about reducing your blog’s bounce rate, you need to determine why it is high in the first place. There are many different reasons why a blog might have a high bounce rate, but all of these can be roughly put into two different categories.
The first category is of the technical kind. Here, bounce occurs when a client request to access the pages of your blog is denied and visitors simply leave afterwards. One of the common reasons why this type of bounce occurs is when there is an error in the links provided in your blog.
On the other hand, there is the bounce generated when visitors leave by themselves after a few clicks around your site. The biggest reason here is that they were not able to find anything of interest. On the other hand, while they do find something that they might like, but they might be turned off by the many distractions, like too much popup ads or because navigation around the blog is difficult.
Note that, as pointed out by Kristi Hines, having a large bounce rate is not always something you have to worry about. As it is, there may be posts in your blog which require visitors to see them for a short time, thus there is no worries if they leave immediately after seeing that post. However, for most part, you really want to have people sticking to your blog longer.
Reducing bounce rate
When thinking about how to improve bounce rate on your blog, the first type of bounce is going to be the easier one to handle. All you need to do is ensure that all the links and other technical aspects of your blog are in perfect working order. Do a routine check of your posts and fix everything that is not working. You can also delete any old post that is already past its lifespan.
Dealing with the other kind of bounce is where it gets a lot trickier. In order to create content that would actually get visitors hooked, you need to be well familiar with the kind of people who visit your blogs and what topics are they most interested in. To get the pulse, do a weekly survey for your avid readers. You can also keep tabs on the posts that draw in the most readers.
Blogger Becca John also says that to keep your visitors longer within your blog, you need to always give more for them to read after each article. Have a closely related series of posts and link these to one another. This way, visitors can easily jump to another article and continue with the topic they are following. You can also direct them to useful pages like the about and resources sections of the blog.
Working to reduce bounce rate is not a one time job. You still need to continuously attract people to keep coming back to you. Taylor Clark explains how social networking site Facebook can help you in this aspect:
“Facebook is an enormous social network with over 1 billion active users; your blog can easily utilize this network with a Facebook recommendations widget. The widget showcases 4 posts that Facebook recommends for your reader. As people love Facebook this is an easy way of showing them something that’s already familiar to them.”
Contact us today to know more on how to improve the bounce rate on your blog today.