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Know how to Improve Bounce Rate on Your Blog

Knowing how to improve the bounce rate on your blog is important if you want it to have better traffic and search engine rankings. However, this is also one of the most difficult things to work on, as there are a lot of things to consider. So, how do you effectively do this?

Why do they “bounce”?

Of course, before you can even talk about reducing your blog’s bounce rate, you need to determine why it is high in the first place. There are many different reasons why a blog might have a high bounce rate, but all of these can be roughly put into two different categories.

The first category is of the technical kind. Here, bounce occurs when a client request to access the pages of your blog is denied and visitors simply leave afterwards. One of the common reasons why this type of bounce occurs is when there is an error in the links provided in your blog.

On the other hand, there is the bounce generated when visitors leave by themselves after a few clicks around your site. The biggest reason here is that they were not able to find anything of interest. On the other hand, while they do find something that they might like, but they might be turned off by the many distractions, like too much popup ads or because navigation around the blog is difficult.

Note that, as pointed out by Kristi Hines, having a large bounce rate is not always something you have to worry about.  As it is, there may be posts in your blog which require visitors to see them for a short time, thus there is no worries if they leave immediately after seeing that post. However, for most part, you really want to have people sticking to your blog longer.

Reducing bounce rate

When thinking about how to improve bounce rate on your blog, the first type of bounce is going to be the easier one to handle. All you need to do is ensure that all the links and other technical aspects of your blog are in perfect working order. Do a routine check of your posts and fix everything that is not working. You can also delete any old post that is already past its lifespan.

Dealing with the other kind of bounce is where it gets a lot trickier. In order to create content that would actually get visitors hooked, you need to be well familiar with the kind of people who visit your blogs and what topics are they most interested in. To get the pulse, do a weekly survey for your avid readers. You can also keep tabs on the posts that draw in the most readers.

Blogger Becca John also says that to keep your visitors longer within your blog, you need to always give more for them to read after each article. Have a closely related series of posts and link these to one another. This way, visitors can easily jump to another article and continue with the topic they are following. You can also direct them to useful pages like the about and resources sections of the blog.

What’s next?

Working to reduce bounce rate is not a one time job. You still need to continuously attract people to keep coming back to you. Taylor Clark explains how social networking site Facebook can help you in this aspect:

“Facebook is an enormous social network with over 1 billion active users; your blog can easily utilize this network with a Facebook recommendations widget. The widget showcases 4 posts that Facebook recommends for your reader. As people love Facebook this is an easy way of showing them something that’s already familiar to them.”

Contact us today to know more on how to improve the bounce rate on your blog today.

17 Responses to Know how to Improve Bounce Rate on Your Blog

  1. Mark Ford January 29, 2014 at 2:28 am #

    I think blogs will always naturally have a higher bounce rate than a standard site.

    Generally speaking visitors are there as they were teased by your blog title either via search or social media.

    Once they’ve read the article they’ll be more inclined to get back to what they were doing.
    Mark Ford recently posted…7 Twitter Tips Every Small Business Owner Should KnowMy Profile

  2. Esther Gomez January 30, 2014 at 10:58 am #

    Don’t always see Bounce Rate as a bad thing. Sometimes the user found exactly what they wanted and left. Especially true if they wanted a specific piece of information.

  3. Emma January 30, 2014 at 3:44 pm #

    Bounce rate at:
    75% – 100% is bad(unless its a single page site)
    50% – 74% is alright but still needs a lot of work
    49% – 25% is great but could get better
    24% or less is perfect
    Emma recently posted…Rosie Huntington-Whiteley loses her shirt for an elegant appearance on the cover of Harper’s BazaarMy Profile

  4. Shafee January 31, 2014 at 4:41 am #

    That’s an excellent post on reducing bounce rate. Higher bounce rate is always bad especially for blogs. The bounce rate means how visitors are interacting with that site. So, we have to improve it and should always try to keep the average bounce rate.

    And I’m sure that your given tips would be very effective in this case. So, thanks a lot Eric.
    Shafee recently posted…What is the Average Bounce Rate for Blogs?My Profile

  5. tunisie annonces February 1, 2014 at 3:01 am #

    blogging can take a lot of time to be on top but we have to be patient and try to do all the tips you said and we have to deal with our readers wisely and give them all right and make them want to visit your blogs daily and i’m tottaly agree with you about facebook , I think that social networks plugins could increase our popularity, due to the high number of users. sofor me for exemple it’s the best way to improve my blog
    tunisie annonces recently posted…petites annonces tunisie My Profile

  6. Mitch February 4, 2014 at 5:53 am #

    i think the best thing to do is to find out how the visitors got to your site first,
    find out what keywords drove the most bounce rates, and try to fix them or to offer more information regarding those keywords driving the bounce rates,
    obviously what you currently have on your blog is not enough and people are not satisfied.
    Mitch recently posted…Free CV Builder, Free Resume Builder, cv templatesMy Profile

  7. Adib Site February 4, 2014 at 9:03 am #

    My blog has high bounce rate (68%). I hope i can reduce my bounce rate by apply your tips on my blog. It’s not easy to check all posts and fix everything that is not working. By the way, I’ll try it.
    Adib Site recently posted…Tips Semak Prestasi SEO BlogMy Profile

  8. Haroon February 5, 2014 at 6:54 am #

    Theme design and colors also play important role in deciding for the visitors to explore web more or not and to reduce bounce rate.
    Haroon recently posted…3 ways to Get Penalized By GoogleMy Profile

  9. Steven J Fromm February 11, 2014 at 9:04 am #

    Have not read any articles on bounce rate improvement so this was really an interesting post. Some really good points to think about and utilize in reducing bounce rate.
    By the way, what is a good bounce rate percentage?
    Steven J Fromm recently posted…The Biggest (Tax) Loser: Misguided Gifts of Real Estate By Uninformed Do It Yourselfers, Realtors & AttorneysMy Profile

  10. hcom February 13, 2014 at 8:12 am #

    Great post, Bounce rate will always be on a high side for blog than website because people just land on a particular page that can give them a tangible information they need.And in case of blog,its very possible that a visitor will opt out of a particular page on a blog if the content is not give them the whole page of what they want.
    Thanks.

  11. comparatif banque February 17, 2014 at 9:16 am #

    A Really great article shared with all valuable points. I am greatly inspired by the line “Knowing how to improve the bounce rate on your blog is important if you want it to have better traffic and search engine rankings’ . No doubt saying that blogging will take time but when the website perform it gives much more than our expectation.
    There are many techniques to encourage the readers to comment on a blog. Implementing commentluv is one of these approaches, as the commenter gets a valuable link, while the blogger increases the activity on his site. In the future, I think that social networks plugins could increase their popularity, due to the high number of users like adam said..

    so Thanks for sharing this article !!
    comparatif banque recently posted…comparer les banquesMy Profile

  12. hassan February 28, 2014 at 5:22 am #

    Beautiful and useful article
    I think the new articles in the blog play an important role in bringing visitors.
    And by the way we can reduce bounce rate.
    Of course do not forget the appearance and elegance Blog.
    http://manarattariq.blogspot.com/
    hassan recently posted…القلب يتزكى إذا أبصر الحق و يشقى إذا عمي عنهMy Profile

  13. Sam March 14, 2014 at 8:58 pm #

    Eric,
    I have implemented many of the tactics that you suggested on one of my sites but my bounce rate doesn’t change. I believe it just the nature of that particular blog. Unfortunately, users often enter my blog directly to a post that provides them what their looking for instead of entering via my home page. I have plenty of related info and list related posts at the bottom of the page but, they get what they came for and their gone.
    Sam recently posted…Organic Baby FormulaMy Profile

  14. Ed March 22, 2014 at 11:27 pm #

    Eric, I was able to reduce my bounce rate considerably simply by adding more links throughout my home page to relevant content within the site. Visitors seem to follow the links more often when it’s right in front of them.
    Ed recently posted…Tax Liens – Frequently Asked QuestionsMy Profile

  15. Marian March 24, 2014 at 5:45 am #

    I totally agree with you in regard to pop ups etc affecting visitors bounce rate. There is nothing more annoying when you visit a site and a barrage of pop ups prevents you from getting the information you were looking for in the first place. RESULT ?
    YOU LEAVE STRAIGHT AWAY. Your bounce rate will improve if the content engages the visitor as soon as they arrive at your site. It has taken me a while to get the hang of it but my bounce rate has improved dramatically by implementing the exact tips in your article.

  16. Sam joseph March 25, 2014 at 7:40 am #

    That’s nice Eric! I think posting new content to the blog can also decrease the bounce rates in accordance with freshness and quality. Call-to-action content can make more sense!

  17. Shashank Bhattarai April 11, 2014 at 9:40 am #

    Finally started to get some results on bounce rate in my blog. Thanks for the tips… really worked.
    Shashank Bhattarai recently posted…Paypal Account Limiting Issues and its SolutionsMy Profile

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