With the growing number of Facebook and Twitter signups, billions of existing active users, only the fool will underestimate the impact of social media in online marketing. These new platforms allow internet marketers to reach more of their target audience in a simple, fast and cost-efficient way. Social media is widening its scope, and one great aspect under this widening territory is the fast rising market of mobile users who access different social media sites on a daily basis.
How do you reach these people? First, you need to know the rules of engagement. These are unwritten rule of etiquette of how to conduct yourself and how to treat other people in your circle. This is about adding value to each and every individual you try to reach through and ultimately gain their respect.
Rules of Social Media Engagement
Over-engaging at first contact is counter-productive to your goals, as people will immediately feel uncomfortable with you. Example of over-engaging involves asking personal question, or requiring too much personal intervention in social media contacts. Doing these stuff will turn them off on your name, product and/or services.
Complement your Market
Show your appreciation by following those who follow you on Twitter. This will give them a positive impression; that you value your audience and consumers and at the same time, establish a rapport of contact with them, making your marketing feel more engaging to your followers, which in the process, increase your chances of gaining their trust and interest.
Hold Online Contest and Promos
Organizing online contests such as contests on getting most number of likes of Facebook over a specific period of time makes a sort of connection between your brand and your target audience, which would-be consumers. Contests and promos are two of the top motivators for people in social media. When used with creative marketing, you will be surprised on how this strategy can help and where it can take your brand. Not to mention this can also work in mobile market niche.
Think Before You Click
Think and choose the words you use very carefully. Social media marketing means dwelling in “social” the platforms, which means you have to be responsible and sensitive in dealing with the prospects in your market. And this starts in your choice of words. You don’t need to sound formal, just make it sound casual and impress people with your wits.
Keep Your Contents Fresh and Up-to-date
As in your website and blog’s front pages, you should always make your Facebook page fresh with new and interesting stuff, be it about your brand, anything about and concerns your niche, news, happenings and your latest offers, etc. The same thing works with Twitter, tweet new stuff regularly. Of course, there’s no need to flood people’s news feed with tons of tweets.
Establish Meaningful Relationships with Your Target Audience
You can always use your social media accounts to advertise your brand and business, but if you want to make a lasting impression, you better establish meaningful relationship with your contacts and target audience as well. This starts with initiating conversations, responding to their questions, helping them in their concerns, etc. Make it look like they’re really talking to a real person, not a machine scheduling posts and tweets.
Hype Things Up
One thing where social media can be very effective is hyping things up about your brand, business, products and/or services. Start by making an Event page in Facebook a month or two before the event; invite people and post things about the coming event to hype up the excitement. You may lead people to your website, which should also have a specific page dedicated for the event. Get the informed with accurate and comprehensive information and make the page easy to navigate.