Everywhere you turn it seems like something new within the digital marketing world has been updated and shared. So the real question so many have is how often do small businesses should be updating there accounts. Just deciding on how often to deliver the content your wanting, the questions don’t stop there.
The Next Question Is What Platform Do We Post It On?
With everything out there to pick from there is still the decision to create which digital marketing avenue. There are so many different avenues such as the following:
- Blogging: Write an awesome and engaging content to connection in a personal way within your niche.
- Guest blogging: Create a great piece of content that your able to offer as a guest blogs to establish yourself within your niche.
- Social media platforms: Use Facebook, Twitter, Pressgram, Pinterest, and LinkedIn to engage with customers.
- Press Releases: Explain how breaking buzz within your business by creating relevant stories.
- Email Marketing: Email is the most powerful is providing quality content and providing information in front of your customers letting them on the specials, promotions, and deals within your business.
- E-books: Create a ebook (how to, informational, case study, or guide) that is relevant to your customers.
- Newsletters: Use your content to continue to explain how you can solve your customers problems.
Rather you decide to create a schedule or not for your digital marketing postings. Being able to create a balanced strategy that works best for your small business, start up business, or just an individual your creating. A recent post over on Social Media Today explains it this way.
“Before you start experimenting with your business blogging frequency, there are a couple things to consider to help you narrow down your options. This article from Business2Community names the most important: your goals and what your audience wants.”
Digital marketing can be a fine line that must truly engage with your customers. The approach of shoving information down people’s throat is long gone. And there is nothing more annoying than to keep getting poorly written and way to many emails that just drives your customers away instead of actually wanting to tell others about what an awesome email they just received. Creating that perfect balance for your business of sending engaging blog posts, articles, emails and knowing the best frequency to deliver those is only going to drive more customers with your digital marketing strategy.
If you’re interested in how often you should update with ALL digital platforms and digital marketing strategies, contact us.