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How Often Should You Update? Blog, Social Media, Emails, and Etc?

Everywhere you turn it seems like something new within the digital marketing world has been updated and shared.   So the real question so many have is how often do small businesses should be updating there accounts.  Just deciding on how often to deliver the content your wanting, the questions don’t stop there.


The Next Question Is What Platform Do We Post It On?

With everything out there to pick from there is still the decision to create which digital marketing avenue.  There are so many different avenues such as the following:

  • Blogging: Write an awesome and engaging content to connection in a personal way within your niche.
  • Guest blogging: Create a great piece of content that your able to offer as a guest blogs to establish yourself within your niche.
  • Social media platforms: Use Facebook, Twitter, Pressgram, Pinterest, and LinkedIn to engage with customers.
  • Press Releases: Explain how breaking buzz within your business by creating relevant stories.
  • Email Marketing: Email is the most powerful is providing quality content and providing information in front of your customers letting them on the specials, promotions, and deals within your business.
  • E-books: Create a ebook (how to, informational, case study, or guide) that is relevant to your customers.
  • Newsletters: Use your content to continue to explain how you can solve your customers problems.

Rather you decide to create a schedule or not for your digital marketing postings. Being able to create a balanced strategy that works best for your small business, start up business, or just an individual your creating.  A recent post over on Social Media Today explains it this way.

“Before you start experimenting with your business blogging frequency, there are a couple things to consider to help you narrow down your options. This article from Business2Community names the most important: your goals and what your audience wants.”

Digital marketing can be a fine line that must truly engage with your customers. The approach of shoving information down people’s throat is long gone. And there is nothing more annoying than to keep getting poorly written and way to many emails that just drives your customers away instead of actually wanting to tell others about what an awesome email they just received.  Creating that perfect balance for your business of sending engaging blog posts, articles, emails and knowing the best frequency to deliver those is only going to drive more customers with your digital marketing strategy.

If you’re interested in how often you should update with ALL digital platforms and digital marketing strategies, contact us.

23 Responses to How Often Should You Update? Blog, Social Media, Emails, and Etc?

  1. Reena October 7, 2013 at 10:01 am #

    Social media is one of those things a business should do. It connects them with their customers – but you should always look for tools that will help you to get what you need done quickly.

    Social media is fun – but you have to make sure it’s effective for your business.

    • Eric Pangburn October 7, 2013 at 11:25 pm #

      Hey Reena,

      Do you mind sharing what tools are your currently working with for your social media accounts.

    • Anna | Affordable Website Design Services December 20, 2013 at 2:48 am #

      Very well said, I totally agree with you. Social Medias been up for us today, it’s like been our addiction. It’s good to use this addiction effectively by using it wisely. Yes! great post!
      Anna | Affordable Website Design Services recently posted…How to Hire a Company to do Website DesignMy Profile

  2. Mark Ford October 7, 2013 at 1:09 pm #

    Hi Eric

    I believe the frequency at which you carry out these marketing tasks depends heavily on the market a business operates in.

    For us Internet Marketers its ok to send out as much as we can – its a broad subject and people want to read as much of it as they can as it will ultimately make them money.

    Other markets there may not be so much to talk about so you run the risk of sending out content for contents sake and your readers / followers will just switch off.
    Mark Ford recently posted…SEO: How To Find Out How Your Competitors Rank Higher Than YouMy Profile

    • Eric Pangburn October 7, 2013 at 11:48 pm #


      Yes you bring up a great point, and with different topics can and should be delivered differently. There are so many different variables when it comes to tackling this question. But you bring up an excellent point!

  3. Agriya October 8, 2013 at 2:40 am #

    Hi Eric,
    This is the awesome article. Can you explain me what is Pressgram in Social Media connection? I never heard about this. Is it like Twitter?

    Create an E-Book is a fantastic idea as well as newslteer. I wish to try. Thanks for this useful Article :)

  4. Anthony October 9, 2013 at 11:07 pm #

    I don’t think that the number of times matter, as long as it’s regular.
    Anthony recently posted…Holiday Romance vs Childhood Sweetheart – Win an $AUD 1000 Travel Voucher! (Sorry, Australian Residents Only).My Profile

  5. michiis_back October 14, 2013 at 4:25 am #

    I don’t believe e-mail marketing and newsletters even works,
    most of the times you end up in people’s SPAM folder because you are indeed spamming.
    in my opinion the best digital marketing form is to be on the search engines and get found by the people who are looking for you, and to achieve that, blogs are best.
    social media are nice, but not as important as a blog for a business!
    Cheers and Best wishes!
    michiis_back recently posted…How to Build A Professional-Looking Resume Or CV In 5 MinutesMy Profile

    • John Delaney October 16, 2013 at 5:34 am #

      I agree with the above comment, it is difficult to beat high search engine ranking when it comes to digital marketing. Unique and quality content via a blog that is updated on a regular schedule is one of the best ways to engage with your audience and hopefully customer, and also climb through SERPS.

      Social media is an extension of this, however at the root of any digital marketing campaign should be a quality website with excellent information/products.

  6. yusri big October 16, 2013 at 8:54 am #

    The first thing to keep in mind is that Social Media and Marketing are time consuming and to make sure we have the time and resources to devote to them. We need to keep some consistency to when and how often we update our blog, news, Twitter, Facebook or eNewsletter. Have a schedule and keep to it.

  7. Adam Evanich October 16, 2013 at 9:20 am #

    Hi Eric,

    Well in my opinion we should update our blogs/ social media often like at least 3 times a week to keep the audience feels they can see they can trust us which gives us bloggers professional status and possible returning customers.

    Especially at social media pages, like Facebook pages. I will just give the example of myself:
    If I liked some fb page of some product or any kind of page let’s say, I like to see it’s active, posting often and keeping itself updated. I always dislike the pages if I see it’s dead and without active posts.

    Thanks for the topic about this and keep it up doing great work :)

  8. José Muñoz October 16, 2013 at 8:57 pm #

    I always update my blog at least twice a moth, it´s crucial for the readers engagement.
    José Muñoz recently posted…El Alquimista: tres claves para conseguir tus sueñosMy Profile

  9. Alon Alexander October 18, 2013 at 4:25 pm #

    Hi Eric!!!
    Good & great thing you have shared with us.
    This social media is really a great source through which we can speak-up our indictments next to the public.
    I would discuss about your post among my close-fellows & also would recommend this via FACEBOOK (as often I do use this as a social media platform) so that more people can aware & interact as well about.
    Thanks for sharing the such conceptual discussion & hope you will be keep posting ever.

  10. Descargar Gratis October 19, 2013 at 6:58 am #

    Thanks your post it´s very usefull… I have same questions… +10 my bro…
    Descargar Gratis recently posted…Noche De Miedo 2: Sangre Nueva [2013] [HDRip] [Castellano]My Profile

    • Eric Pangburn October 19, 2013 at 8:17 am #


      Sure, I would love to hear your questions and be able to address them. If you would like you can either post them here or drop me line through contact us.

      Look forward to the conversations,


  11. Jerry October 19, 2013 at 2:23 pm #

    Very useful post thank you :)

  12. Hans October 23, 2013 at 10:30 am #

    For us folks, involved in internet marketing, we should always keep the pace with the latest trends and developments in our niches. The competitions is fierce and once you’re caught napping, you start loosing your audience, However, i believe the rate of our updates should depends not only on our field but also style and personality. You can successful writing new blog entries everyday, or just on article a week, everything comes down to what value your bring to your audience.
    Hans recently posted…Group DMy Profile

  13. Iko October 29, 2013 at 5:38 am #

    Hey Eric,

    I really find this article useful, especially i like the ebook thing idea. It is good solution for my website to engage the visitors more about my brand and site.

    Iko recently posted…Hello world!My Profile

  14. Naga Kishore November 4, 2013 at 12:59 am #

    Wow this is a nice post I evevr seen. This gives very useful

    information for me.
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  15. Robert Simons November 5, 2013 at 6:33 am #

    A adore posts which make me arrrange thoughts in strict order! Thanks for a 5 minute food for brains! :)

  16. mikmet November 11, 2013 at 10:49 am #

    I think there is great power if someone really knows how to use social media platforms to increase the target customers for the growth of both small scales and large scales business.I particular use social media platforms to increase my montly sales record for my small scale business with a good content writeup.

  17. Aman November 12, 2013 at 9:48 pm #

    I agree with michiis_back comment. Personally I think email marketing and newsletters is just waste of time. I send out an emailed newsletter when ever I have something interesting to report about my products to over 500 subscribers, only 20-30 peoples spending their time to read more about it. I’m using paid newsletter software to create professional look email but it’s still doesn’t work for me.

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