I am here to share the secret of the best way to build an email list. Everyone wants to know how to grow a strong email list. Well, I have the answers for your today. Though your probably not going to be too surprised.
There was a report put out by Markeing Sherpa, and provided some very impressive stats on what tactics actually worked in building a list.
The winner is…..
Do you believe? Seriously, do you believe that content is the biggest and strongest tactic that you can use today to grow your email list? My friend you better not only start believing you better start implementing it.
These stats don’t lie, and just to show them all do you here you go:
- Premium Contenet – 29%
- Webinar – 19%
- Exclusive access/offer – 19%
- Discount or coupon – 19%
- Sweepstakes – 10%
To me it’s a no brainer that this is #1 on the list of being the most effective way to grow an email list. What’s most baffling to me is that so many marketers are missing that content marketing is the way to go. If you’re able to consistently offer quality and usefully content to your email list, they will not only want to sign up, they will want to open your emails, and they will even start telling others about you.
Content marketing is a growing concept that has only started to see the rise of where it’s actually headed. Mark my words when I say that content marketing is going to surpass SEO marketing in the time to come. And when it does I am going to point this post to everyone and tell you those famous words “ I told you so”!
Everyone loves to get something “free”. Everyone signs up excepting to get something in return. At the end of the day people are pretty lazy and must have an incentive to sign up. So start thinking of those creative ways to share your best incentives in front of your email list.
Being able to offer specials, promotions, coupons, and anything else is just yet another great to continue to grow your email list. Being able to get in front of your potential clients with some of the best offers is a great incentive that will grow your list, and help grow your brand as well. Remember an very important aspect when it comes to incentives is to make sure its tied back into offer your email list value. Think about your offer in retrospect of what your strategy is. At the end of the day the most important is not to build an email list, but to build a relationship that result into a responsive list!