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Getting Your Startup Going One Small Step at a Time

Jason Fried, founder of small business app provider 37Signals.com, once said “There is nothing wrong about staying small. There are big things that you can do with a small team.”

While it is very much apt to anyone wanting to start their own business, this is definitely something to ponder for those who are eager to get their startups big quickly. But the thing is, trying to get to a huge start immediately can often have disastrous results for your business.

One of the biggest pitfalls that you are likely to encounter here is using up too many resources fast. Investments such as funds and manpower are often released in one go in the hopes that it will generate big results faster. But since the actual market is often initially very small, you are unlikely to meet the desired results and end up wasting too much effort.

A better approach here would be to allot only a small amount of resources to go after a small but fairly sized chunk of your target market. Don’t worry about gaining a large return just yet, what you want to do here is to test and see how thje market responds to your startup. Based on the market’s initial reaction, slowly tweak your methods to better capture your audience. As you are going only after a small portion of your market, there is no risk of losing a lot of resources.

Once satisfied with the initial result of your startup’s marketing efforts, you can now scale up your methods to funnel in and create more leads within your market. However, even here, you don’t have to rush your efforts. Scale the scope of your marketing program incrementally. This way, you can determine up to what extent your methods will provide satisfactory results. Note that even if you already have a working marketing program at this point, regular testing is still a must to ensure that it meets your needs.

2 Responses to Getting Your Startup Going One Small Step at a Time

  1. Jane Stevens October 29, 2013 at 5:21 am #

    Well post and well direction given by the author. I hope it is really valuable post for everyone. No doubt with this.
    Jane Stevens recently posted…Money for Your Old ClothesMy Profile

  2. Agriya November 13, 2013 at 3:41 am #

    Hi Eric,
    Wow, “There are big things that you can do with a small team” -impressive lines, Well written and inspiring thatks for sharing such a useful article here :) Keep updating

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