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First Cup

  • Darren Rowse on ProBlogger  - Don’t Fall Into This Trap That Could Destory Your Blog – Last week I spent time with a young blogger who was completely stalled with her blog (for the purpose of this post I’ll call her Sally). Sally’s blogging had started with a bang and had put together 3 great months of content and had started to build a readership but then it suddenly all came to a halt. I arranged to catch up for coffee to see what had happened and see if there was a way to get her moving again and she told me a story that I’m sure many readers will find familiar. Paralysed by Comparisons The reason Sally started blogging was that she had been a reader of another reasonably well known blogger. She had been so inspired by this established blogger that she simply had to start her own blog – which she did. The problem that brought Sally’s blog to a grinding halt started a few weeks after her blog began when Sally began to compare her fledgling blog with her hero’s blog. It started innocently enough with her noticing that this others blogger’s design just seemed to flow much better than Sally’s. However in the coming days and weeks Sally started to compare other things too. Her hero seemed to blog with more confidence, she got more comments, she had a larger Twitter following, she was more active on Pinterest, she was getting some great brands advertise on her blog, she was invited to cool events…Once Sally started comparing she couldn’t stop. She told me that she would sit down to work on her blog and end up on her hero’s blog and social media accounts – for hours on end – comparing what they were doing. On one hand Sally knew it wasn’t a fair comparison – she had only been blogging by this stage for a couple of months and her hero had been blogging for over 4 years… but logic was clouded out by jealousy and Sally found her blogging beginning to stall. She started second guessing herself. She would work for days on blog posts – hoping to perfect them to the standard of her hero only to get to the point of publishing them and trashing them instead for fear of them not being up to scratch. Days would go by between posts and then weeks. Sally’s blog began to stall… and then it died completely.
  • Jayson DeMers on Search Engine Journal - 11 Places to Find Awesome Content Marketing Ideas –  Are you having trouble coming up with ideas for your content marketing? If so, you’re not alone. It can be very difficult to come up with new ideas for content several times a week. What if there was an easier way? This article will introduce you to some methods of generating awesome content marketing ideas for your site. Using these techniques regularly will help you come up with content ideas for years to come. 1. Google We’ve all seen Google’s keyword suggestions when entering a keyword phrase. This simple method can lead to great insight into what people search for in your niche. All you need to do is open your web browser, go to Google.com, and start typing your keyword phrase. As seen in the example below, Google will automatically give you suggestions with popular keyword phrases that are relevant to your niche. When your search is complete, take a look at the related searches section at the bottom of the screen for more suggestions.  2. Youtube Depending on your topic, YouTube can provide some alternative ideas related to videos using the same principle from Google. Of course, watching the videos can be a source of inspiration as well. 3. Soovle.com If you’re looking for a faster method to generate keyword ideas, check out Soolve.com. Like Google, Soovle.com provides a list of keyword phrases based on the keyword you type in. The difference is that Soovle.com provides keyword ideas from several websites all at once: Google.com, Amazon.com, Bing.com, YouTube.com, Answers.com, Wikipedia.com.  4. Social Media You’ve spent a lot of time following people while trying to build your brand in social media.   Why not use these great contacts to get ideas for new content? Sites like Facebook, Twitter, and Google+ allow you to see what your customers are talking about. This can be an easy way to start a conversation with your potential customers and ask them what they would like to learn about your niche. While you’re there, you may have the opportunity to interview them and learn what they think about the content you provide. You can learn more about where they hang out online, get some feedback on content that you have already created, and where they think you should fill in some gaps.
  • Star Count on Marketing Magaazine – Top 10 Social Brands: Samsung Tops Lists with Smartwatch Buzz – Social media analyst Starcount looks at the world’s most popular brands on social media in August. It was a techie top two in August, with Samsung taking the number-one spot following a big increase in Twitter and Facebook fans, while Microsoft Windows grabbed second place thanks to more than two million views of its main YouTube account. And after Miley Cyrus’s awesome display of twerkery at the MTV Video Music Awards permanently seared itself on viewers’ retinas, MTV’s Twitter and Facebook accounts added a combined one million fans.  Twitter itself, meanwhile, saw its main Twitter account increase by 1.2 million followers on the back of some new product features.
  • Nathalie Lussier on Think Traffic – 4 Ways To Build Your Email List Today (Without Spending Time Learning New Tactics)  When I first started out in the online business and blogging world, I tried every tactic I could get my hands on to try to gain more traffic and build my email list. I felt like I was throwing spaghetti at the wall to see what would stick, and what I ended up with was a splotchy wall and very little traffic to show for it. Today, things are different, and I have a much better “big picture” view of how to generate traffic and conversions, and what works best for different people. You see, I realized all of the information out there about traffic was valid, and it was just a matter of combining the right tactics into a bigger strategy based on the outcomes I wanted. Let me walk you through the 4 strategic ways to apply common list building tactics, no matter what kind of business or blog you run. The trick is knowing which one to use and when to use it, but don’t worry I’ll go over that too! 4 Strategies – Which Is Right For You? Most of the how-to articles you read about list building strategies are actually talking about specific list building tactics. You know, like how to use SEO to drive traffic, how to use a specific type of squeeze page, or how to guest post. These are all specific actions you can take to get more traffic and subscribers, but they don’t constitute an overarching strategy. If you’ve tried to apply all the list building advice out there with less than ideal results, it’s probably because you didn’t have the strategy in place to make these actions work together.
  • Andrienne Smith shares How To Change Your WordPress Username – WordPress blogs are easy to create.  You just log into your hosting service, go down to “Scripts”, click on “WordPress” and hit install. Tada…  You’re on your way to having your first WordPress blog. So the way this is set up though is that your username is automatically set to “admin”. Little did all of us newbies realize that we’re just an accident waiting to happen.  Oh sure, our blogs are new so why would anyone want to hack into ours? Who knows why hackers do what they do but trust me, they will.  If you leave your username as admin and have an easy to remember password then it’s just a matter of time my friend. Well I shot a video showing you how you can rectify that today.  Yep, just follow along with what I’m going to show you and you’re on your way to making your blog that much more secure. Ready to get started?  Then watch this video and I’ll catch you here in a minute okay!
  • KpopStarz writes Blogging Tips For Small Business: Using Writers As Your Tool To Business Marketing – With blogging, you do not need to cash out large sums of money.  All you need is an organized mind and a personal computer. Putting up a small business is what most people have in their minds. Besides, if you have the financial capabilities, why not right? However, achieving such a goal requires more than just money. It also needs dedication and effective planning.  One of the things you better plan for is the marketing strategy you would use in order to draw your product or service to the market, and vice versa. If your business is just a startup, chances are you would not have enough finances to run a full scale marketing ad or campaign. Some of the biggest businesses in the industry are using all sorts of electronic media in order to get their message across. How would you compete? Fortunately, the Internet has come a long way, and it can now help you promote your product, business and service without the hefty bills and fees. The answer is blogging. What would you write about? This is one question often asked by people who have just decided to start blogging, but haven’t typed their first words yet. Best practices and tips – by posting these information, people will know that you actually know what you are talking about How-to’s and guides – helping out on other people’s concerns will make you a credible source of information News reports about your chosen niche or industry – news under your industry will help you keep up with competition Updates and innovations in technology – you should also be updated with the latest rumors, supposed projects, and other developments in your particular industry It only takes a few hours to lay out a blog topic pool for an entire month. To make this much easier, you need to do two things – surf the Internet and ask people around you. Using the information you find, you will know what topics and news people would actually care to read. Always make sure to link the blog back  to your main website so people would get to know more about you and your services. Once you are already getting a decent amount of traffic, then expect higher traffic, more leads and sales for your small business.

5 Responses to First Cup

  1. Adideo September 3, 2013 at 5:51 pm #

    I really loved the Paragraph about content Marketing you added here. Its really helped me about knowing this. Thanks for Sharing this quality information.

  2. Maya September 6, 2013 at 8:45 am #

    wow! great article. this really gave me a lot to think about. i especially appreciated the bit about which website to use to generate keyxords. TOTALLY have trouble with that. thanks a lot!

  3. Susan Velez September 8, 2013 at 7:42 am #

    Great list of blogs here, I read some of them others I have not heard. I really have learned a lot from Adrienne Smith’s blog.

    I need to check out some of these other ones, especially Natalie Lussier, I am always looking for new ways to generate new traffic to my site.
    Susan Velez recently posted…Website Marketing Strategy – 30 Day ResultsMy Profile

  4. Adrienne September 19, 2013 at 5:55 pm #

    Hey Eric,

    I’m so late to this post but thank you so much for the mention.

    I’m familiar with all of these blogs but the last one but I sure appreciate the link love. So sorry I’m just now stopping by. I feel like I’ll be playing catch up for years now.

    Thanks again so very much.

    ~Adrienne
    Adrienne recently posted…2013 List Of My Favorite WordPress PluginsMy Profile

    • Eric Pangburn September 19, 2013 at 9:14 pm #

      Hi Adrienne,

      Thanks for stopping by and your comment is never too late. I actually starting checking your blog through being featured blogger of the week over. I hope we can connect more down the road.

      Thanks again,

      Eric

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