David Mackenzie Ogilvy - Copywriter Expert
David Ogilvy was known as the “Father of Advertising”. In 2004, Adweek magazine took a survey amongst successful copywriters, the question was “Anyone alive or dead that inspired you toward a career in advertising? Ogilvy topped the list. David Ogilvy was a England lad that actually started off selling door to door. Through this opportunity he had so much success he was than asked to write a manual of how to sell cooking stoves. Through this the “The Theory and Practice of Selling the AGA Cooker” was created. This piece was notices some 30 years.
To sum it all up David Ogilvy is a advertising legend.
If you are wanting to becoming a better copywriter these days anyone that knows there stuff will always suggest reading any of David Ogilvy ads, books, or anything else you can get your hands on. If this does not convince you, than just check out some of his accomplishments.
David Ogilvy Career Accomplishments
Ogilvy is also well known for creating Ogilvy & Mather. He literally build this New York Agency from the ground up turning it into a billion dollar company and running some of the biggest company name ads such as Dove, Shell, and American Express.
Though it was not always a straight and easy path for Ogilvy. Before he had make it to bit leagues.
Ogilvy was a college drop out
Ogilvy at age 38 found himself unemployed
Ogilvy past job experience was a farmer, a cook, a diplomatist, and a salesman
Ogilvy literally at this time knew nothing about marketing and no copy writing experience
Ogilvy though shared a passion for advertising at the late career stage age of 38!
Not the most impressive resume to say the least. Though, I don’t know about you, but it sure does give me some hope. Though David Ogilvy sold himself to a London Agency, and only three short years later he had become one of the most famous copywriters.
What got David Ogilvy to the top was his solid principles that he laid early on in his career which was to understand that advertising was to sell and digging up information about its consumer to so the product too.
Ogilvy’s advertising principles were based on these four:
Using these four big principles helps him create some of the most famous ads such as “Only Dove is one-quater moisturizing cream”. This campaign alone not only boosted Dove to the top selling it boosted David Ogilvy to the top as well.
David Ogilvy Products
- Ogilvy on Advertising
- Confession of an Advertising Man
- “The man in the Hathway Shirt” -
- David Ogilvy Biography
David Ogilvy needless to say is a legendary copywriter that is treasured by so many. He was even elected in to the U.S Advertising Hall of Fame in 1977 and retired over in France. Actually, he was still so popular that the nearest town in France that received the mail become so popular the story goes that the local postmaster was given a higher salary to the mail demand direct result of David Ogilvy receiving so much fan mail.