Online marketing for small business can often be a challenging work, particularly in cost management, where you want to get everything within the budget, yet still get the desired results. So, how do you effectively cut down on costs while still pulling off a good marketing effort? Here are some useful hints and tips.
So, how much will it cost?
The biggest chunk of online marketing expenses that any business will likely incur often goes to the construction and maintenance of a website. Marketing consultant Joellyn Sargent estimates putting up a basic website will cost anywhere from $2000 to around $20,000 dollars, depending on the size and design of the whole site. If you decide to add more capabilities to it, the price tag can shoot to around $30,000.
The actual marketing work also comes with a hefty price tag. SEO services, for instance, can cost you around $2500 a month for regular work. On the other hand, getting a social media strategist to handle the task of planning out how to attack the platform can cost from $500 up. This doesn’t factor in yet the cost of getting dedicated people to handle the accounts, which would cost you around $50 an hour each.
Cutting down the costs
When trying to minimize the cost of online marketing for small business, what you want to do is streamline the work. One way to do that is by personally handling certain tasks. You could, for instance, be the one to personally write powerful content for the business’ blog. Note that the advantage of this one is not just reducing the cost. By being the one to write your blog posts, you can provide a more personal touch, which is going to attract more readers.
Trimming down marketing strategies that don’t deliver expected results is also a must if you want to reduce the costs. Here, Joe Pavlikowski says that it would be helpful to conduct a thorough assessment of your current marketing strategy to see which routes are having the best results. If content marketing, for instance, show more promise than social marketing, then it would be a good idea to shift more focus to it over the latter. However, he also cautions that neglecting these other online marketing components all together is also not a wise decision. As such, you need to have balance between the elements of your online marketing strategy.
A word on in-housing
In some cases, you might be tempted to make all your online marketing efforts in-house to save on costs. Here, writer Joshua Steimle says that before going through with it, you have to consider whether you have the needed skills and resources on hand. Steimle points out that SEO, in particular, needs to be studied thoroughly if you want to perform it on your own. Unless you have time for that, then it would be better for you to simply hire an expert to handle it.
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