Warning: Creating default object from empty value in /home/snitch/public_html/wp-content/themes/canvas/functions/admin-hooks.php on line 160
We protect your privacy. Your information is secured with us!

Creating Good Direct marketing Copy and Design and Making the Most out of It

Doing direct marketing copy and design is certainly no easy task. After all, unlike the usual marketing effort, you have to be more focused on the specific individual receiving your materials. But, that does not mean that it would be insurmountable. Here are some tricks for you to make your direct marketing efforts a success.

Creating an approachable copy

In this article, Inc.com’s Douglas Smith points out that one of the most important keys in crafting a direct marketing copy that actually works is that it needs to be approachable. After all, you are directly addressing individual potential customers and they want to feel assured that you really are able to provide what they are specifically looking for. Hence, it will be helpful to use a friendly tone for your copy. Another important tip here is that, instead of talking about you and your brand, talk more about the customer and how they solve particular problems.

You also need to keep your recipient moving through the copy. A good trick to accomplish that is to use ellipses at key points to make them want more. Breaking your copy into smaller sections will also work. Of course, you want them to stop at important points. Do that by bold and underlined texts at the same time to make these points more noticeable.

Churning out an effective design for your promotional materials

As is with other marketing endeavours, direct marketing copy and design need to come together seamlessly to create an effective material. Here, Scott Allen says that photos are one of the most important design components that you have to make the most of. For one, don’t limit your photos to simply being used as random illustrations. Instead, turn them into effective eye catchers to draw in reader attention. You can also save yourself from having to write a ton of copy by using a single well made photo to highlight each of the benefits of the particular offer you have.

Another aspect that you need to understand when it comes to overall design is that everything should sell. Thus, carefully consider how each piece of your overall marketing material design will be taken by your recipients to further reinforce your product’s selling point. Don’t be afraid to experiment with the material’s overall look to entice interest. Since you are targeting specific people, you can package your materials in something they closely associate with. For instance, pamphlets for new DIY equipment targeted at homemakers can be put inside toolboxes.

Going beyond design

Of course, direct marketing isn’t just about designing your pamphlets and newsletters. How you actually execute your campaign will be the ultimate factor in determining whether or not the design you have carefully created actually works. Here, Bop Design says that timing the release of your marketing materials right can greatly increase the chances of your target clients actually making a purchase

“Every business has regular ups and downs that correspond with the seasons or with your prospects’ lifestyles. Instead of generic mailers throughout the year, brainstorm events, dates or milestones that might influence your clients’ purchasing decisions.”

Also keep in mind that while direct marketing is in itself very effective, you can further boost that by combining it with the other marketing methods you have up your sleeves. And to know more about how to successfully integrate direct marketing copy and design into your overall marketing effort, feel free to contact us today.

7 Responses to Creating Good Direct marketing Copy and Design and Making the Most out of It

  1. david adam March 8, 2014 at 12:15 am #

    nice article yhankto

  2. sehar fatima March 11, 2014 at 3:08 am #

    waoooo it’s really helping for me. previously i have been wasting my lot of time just surfing around and cost me a lot. i have been looking for this information all around and i’m happy that finally i got it here. thanks dear nice job. :)

  3. chemisier femme chic March 14, 2014 at 3:21 am #

    Hello Eric

    How are you? So my first question is, Are you an Direct Marketing Copy and Design or you are just an writer, or an webmaster? because I think that you are a good designer, I saw that throught your article.

    Secondly, I agree with you that “Every business has regular ups and downs that correspond with the seasons or with your prospects’ lifestyles. Instead of generic mailers throughout the year, brainstorm events, dates or milestones that might influence your clients’ purchasing decisions.”

    • Eric Pangburn March 17, 2014 at 9:05 pm #

      Hi,

      Thanks I have done a lot of all three. Are you needing any work completed? If so, let’s chat some more!

  4. Mainak Halder March 19, 2014 at 4:25 pm #

    Eric, you have published the post on just the right time for me. I was looking for such an advice related to direct response copy writing a sales copy and it’s just perfectly on time.

    Personally, I think right on the first part of the copy (above the fold) you should highlight the benefits the potential customer gets. An adding a video adds a certain amount of trust.

    Now following the above advice given in the post, I’m gonna create my upcoming direct marketing copy.

    Cheers,
    Mainak
    Mainak Halder recently posted…4 Must-Do Things For Beginner Bloggers To Optimize Your Blog For Search Engine RankingsMy Profile

  5. Michael March 21, 2014 at 1:19 pm #

    Hi Eric. I totally agree on your points above. Direct marketing is as much execution dependent as it depends on your design and content. I have personally experienced a similar marketing copy giving me different results in different time periods. Thus its very important to understand the behavior of your potential customers while designing your copy.
    Michael recently posted…Read This and Become An Expert Blogger By End of The DayMy Profile

  6. Areesh April 3, 2014 at 5:58 pm #

    Reading Your Blog after a long time, and have noticed that the quality of content has never been compromised. I am really glad to be here again. Waiting for next Article. :)

    Areesh from Ashtech Solution

Leave a Reply

CommentLuv badge