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Optimizing Content Marketing For Startups

  Among startups, there tends to be a wide gap between the profitability of different companies. Although a tiny percentage of startup firms are wildly successful, the rest unfortunately make barely enough money to survive. As unfortunate as the situation may be, the success or failure of a startup cannot be explained simply by the [...]

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Benchmarks For B2B Content Marketing In 2014

In a survey recently conducted and published by Starfleet Media, it was revealed that almost 63% of B2B marketers surveyed intend to allot a larger percentage of their marketing budgets over the next year specifically to content marketing. The survey also showed that 23% of respondents intended to double their content marketing budgets over the [...]

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Cutting Down the Cost of Online Marketing for Small Business

Online marketing for small business can often be a challenging work, particularly in cost management, where you want to get everything within the budget, yet still get the desired results. So, how do you effectively cut down on costs while still pulling off a good marketing effort? Here are some useful hints and tips. So, [...]

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Creating Good Direct marketing Copy and Design and Making the Most out of It

Doing direct marketing copy and design is certainly no easy task. After all, unlike the usual marketing effort, you have to be more focused on the specific individual receiving your materials. But, that does not mean that it would be insurmountable. Here are some tricks for you to make your direct marketing efforts a success. [...]

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Become More Creative in Your Content Marketing Efforts

Content marketing is undoubtedly one of the trickiest subfields of online marketing. Even before the advent of the Google Penguin updates, there has been an increasing push to create better content, and this is more so with the current updates. And for content creators, this is definitely a challenge where they need to pull off [...]

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Content Marketing in Review: 2013 Sees the Growth of Content Marketing

When you look back on content marketing in review, 2013 is definitely an eventful year. There were a lot of things happening that brought plenty of changes to the field. So, without further ado, let’s take a look at some of the most significant ones that shook content marketing this year. The year of relevant [...]

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3 Must Have Tips For Powerful Content Marketing

No matter what type of business you are involved in nowadays, it is essential to have a strong online presence. Content marketing can help you develop just that, by enabling you to reach out to your audience in ways never before possible. With the help of content marketing, you can position yourself as an authority [...]

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Small Business Blogging Service: Is it really possible to make money from it?

Did you know that per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing? This is a growing trend when it comes to content marketing strategies. Also, it seems that so many small business  are turning to small business blogging service to expand and continue to grow the business.  Especially with [...]

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5 Killer Tips For Start Ups To Create More Leads

We all start off new at some point and time in our careers.  We all have been there starting from the ground up with little to no experience, no big name brand, or maybe no real solid referrals. With so many start ups in the business world today.  I decided to study the ones that [...]

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Get Rid of All Your Marketing Problems Once and For All

Warning Content Marketing is on the loose, and I am hear to tell you that it’s not going anywhere but becoming more relevant than ever for any business.  What is this buzzword going about in the advertising and marketing industry? Everyone is talking about content marketing, otherwise referred to as “corporate story telling” – there [...]

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