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Blog Commenting – Case Study

Blog Commenting – Case Study

I have been blogging for over 10 years now and within that time I have continued to use blog commenting for several different ways.  I will admit that a lot of my blog commenting was for backlinks, traffic, and to expand my network.  I have recently for Snitch IM blog did a little blogging experiment and learned a few new things as blog commenting goes.

To say I know everything there is about blog commenting would be a lie. To say I can’t teach or help others on how they can benefit from blog commenting would be an even bigger lie. I have decided to write a case study and survival guide of blog commenting, offering the lucrative and most practical information I can over in this blog post. With time, I hope this guide will become the only ultimate survival guide to blog commenting.

What is Blog Commenting?

I don’t want to talk to much time sharing what is blog commenting.  For one, I have an excellent what is blog commenting blog post already.  Second, I have so much more information that I am just dying to share with you I want to dive right in.

In a nutshell blog commenting is the act of leaving a commenting on a blog.

Who Can Benefit from Blog Commenting?

Blog commenting definitely has a ton of benefits, and I have been using blog commenting for well over 10 years across the board with several different niches. I am here to tell you that any niche can benefit from blog commenting.

Also, I have had several others share with me why does it matter to have blog comments on my blog.  While it’s actually just a more of a preference, but I like to ask this question back.  Show me which top blogger that does not have blog comments?  I view it was another great way to build community, connect with others, and extend the conversation to more personal level than just sharing a blog post.  Personally, I believe it’s no brainer to want to offer and receive blog comments.

Anybody can offer and post blog comments, in any niche as long as you can find relevant blogs within that niche.

Benefits of Blog Commenting

I have experience firsthand the benefit of blog commenting, and firm believer that you should start blog commenting more so you will see the benefits too.  I want to share some of the major benefits that I have came across while leaving a quality comment on a blog.

  1. Build Backlinks
    I recently started this blog commenting experiment to see what kind of traffic I could bring in from just blog commenting.  I was very surprised and will show some stats later on this.  I was able to create some very valuable backlinks by just leaving a simple blog comment. I also believe that is one quick and easy way to build up some backlinks to your blog.
  2. Connect with Bloggers
    Though blog commenting I had been able to bridge gaps, connect with others, and even be able close deals all because of leaving a simple blog comment.  This is just one way that I like to introduce myself to other bloggers.  Think about for a moment.  Which is a better way to get a foot in the door, by sending a blind out of the blue email or but adding giving the blog something first by offering your thoughts about a blog post.  Personally, I have seen the benefits of leaving comments before doing any kind of contacting goes so much further than a blind email.
  3. Grow In Popularity
    Do you know how popular the big name bloggers such as Shoemoney and John Chow really are?  Do you know how many comments on average they receive per blog post?  Do you start to see the picture? That’s right with so much traffic coming in, and when you leave a added value and insight to an already great blog post.  It intrigues people and they want to know more. They do so by clicking on your link that is so easily there when you leave a blog comment.  Sooner or later you actually see those that are leaving a comment on those popular blogs, and they start leaving comments on your blog. This is how I have grown in popularity.
  4. Build Targeted Traffic
    To be completely honest this is why I started to leave blog comments in the first place. I have seen the benefit from leaving a comment in several of projects that I have done before.  Though, I still wanted to test it out and see if I could build on my already growing traffic.  Another excellent benefit is that this traffic is target, because they are already interested in the niche that I am sharing coming from other blogs that are similar. This type of traffic is more likely to stick around and click on a few blog posts, and I continue to see more and more leaving a comment on my blog.  I will admit that my numbers of traffic is not jaw dropping, but I still believe in the long run it will have a huge benefit. I know sometimes I get so caught up on wanting more and more traffic and not waiting enough to be patience to know that over time it will continue to build. Trust me and stay tune.
  5. Blogger Branding
    Adding valuable content through blog comments helps draw attention, attracts others, and builds up my brand.  That’s right, everyone is talking about branding these days, and by leaving comments on other blogs only adds and builds up the brand that is be portrayed. These is just an added benefit when it comes down do adding blog comments.

I hope now that you can see and appreciate the benefits of blog commenting.  While I did want to share the benefits that was not the main objective that I was planning on so let’s move on shall we.


Proof that Blog Commenting Works

Just so you know I’m serious when I talk about this blog commenting case study. I’ll show you some screenshots from some of my successful blog commenting.

blog commenting case study

Why these are not by any means earth shattering stats or numbers.  I have in the past gotten other sites to have more or less than these results that I am shown above.

Screen shot 2013-02-02 at 8.21.27 PM

Over 300 Visitors from Blog Comments for the month of January


Screen shot 2013-02-02 at 8.30.33 PM

4 Blog Comments Resulting in 26 Unique Visitors 

I was also able to double the amount of sites linking back to Snitch IM Blog.  This is something that I have tracked using Alexa.com and can you see from the screen shot below right now I have 28 sites currently.  I know that at least 15 if not more of those sites now linking to mine are a direct result of me leaving a blog comment.

Screen shot 2013-02-02 at 11.38.38 PM

How to Get Started Blogging Commenting

When I first tried blogging commenting I will admit that I had make many mistakes. That mistake was not fully reading the complete blog post, and making a comment that added value, added to the conversation, or shared your opinion rather it’s for or against the blog post.

When you get started off blog commenting you need to have a focused intend of why are you leaving comments?

Though I have listed several benefits for blog commenting shared above backlinks, interactive, popularity, traffic, and branding.  Using this list of benefits you can really narrow down the focus of what your wanting to accomplish with your blog commenting.

What Was My Blog Commenting Approach

My approach started off by looking for dofollow blogs to comment on looking for backlinks.  This is the problem that I ran into thought when it came to dofollow blogs. A lot of the dofollow blogs that I came across were small, out dated, and had tons of spam comments.

Once I went through several lists, researching, and finding dofollow blogs.  This is frustrating to see blogs that had not been posted on since last year or even later.  I felt that even though it would be a backlink that it would not be real beneficial for me to actually leave a blog comment on a site like this.

In the middle of this case study I will admit I changed my approach some due to what I just shared.  So I stopped focusing so much on the dofollow aspect of the blog.  I personally felt that dofollow blogs were smaller, a lot less traffic, no active commenting, and usually not updated.

With this I decided to switch my focus on the more popular, active, and updated blogs.  The interesting factor was though I changed my strategy I don’t think there really is a bad approach as long as your proactive, contribute, and continue to try build up your blog and others through blog commenting.

Lastly, though my approach and focus was one aspect.  I found that naturally other things came such as interactions, others coming to my blog to commenting, and even being able to connect with numerous other bloggers of just getting out in different communities all by blog commenting.


Rules to Blog Commenting 

I have learned several rules that I have came up when it come to blog commenting. These rules have helped me to get blog comments to be accepted and have given me some great results to achieve some positive results has I have shared.

My blog comment rules are Subscribe, Read, Writing, and Proofreading and I’ll be explaining them below.

  • Subscribe: Subscribe to there RSS feed and know when the blog posts a fresh article.  This can help get your blog comment higher up the list and/or even possibly the first person to leave a comment.  Also through this feed you can even read part of if not the whole blog post right there on your email to save some time.
  • Read: When getting ready to blog comment first you must read through the whole post completely.  And when I  say read the actual blog post that your about to comment on, and I would even suggest to read all the comments that have been posted previously.  I can remember when I first started to try to blog comment I would just try to ether skim the post or even just read other blog comments, and than try to leave a comment.  Those type of comments will not work, will not get accepted, and will not add to the conversation like a blog comment should.
  • Writing: I had to continue to remind myself that blog commenting is still an extension to the blog post.  So I wanted to make sure that I was writing valuable information that contributed to the overall blog post.  I will admit there were a few times where I tried to be too cute or funny and the results were not good.  I can remember one time on John Chow’s blog he had an video of him at the Affiliate Summit and he was going around and at the end of the video he slipped a beer.  So I left a blog commenting saying something like come on John how can you spill a beer like that.   Yea, that comment never got accepted.
  • Proofreading: I always have to proofread even with your blog comments.  Sometimes these blog comments are your first impression for other readers to see your writing.  Proofreading your blog comment makes them as clean, clear and as concise as possible.  Just because it’s a blog comment does not mean you should just skip out on proofreading.  I can not stress enough how important is it to proofread before hitting submit for any blog comment.

Blog commenting can be that simple, and above are my rules for successful blog commenting and I know that these rule will make you a successful as well.



Even though I have a lot of experience with blog commenting, I can only encourage and suggest that you give blog commenting a try now.  Take action, start building a community, and start sharing your blog comments.

Let Me Help You Get Started 

If you’re a small business, individual, or SEO agency that needs help with blog commenting, content, and blogging I would enjoy talking with you more about how I could help you today!

Tell me if these type of case studies are helpful and would you like to see more?  If so, please share your comments below to discuss.


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20 Responses to Blog Commenting – Case Study

  1. Sandislo February 5, 2013 at 6:08 pm #

    Great article, I found your blog when I read comment on johnchow.com and shoemoney.com.
    I also instal dofollow plugin and commentluv plugin.
    Sandislo recently posted…Pagerank of my blog has risen almost to the topMy Profile

  2. Eric February 6, 2013 at 10:19 am #

    Thanks Sandislo for the nice comment! I sure you enjoyed this article it was a lot of fun to do this case study.

    Look forward to connecting with you more,


  3. Siegfried February 14, 2013 at 6:33 am #

    i think backlinking through manual comment is the way to go – even if links to your site are no-follow, google spider value them anyway. also it helps to find new great blogs. what i usually do: i find a good article related to my topic on the blogging giants, then i visit all the blogs of the people who commented there and if it is topic-related blog I leave a comment!
    Siegfried recently posted…PhotoFiltre Studio – simple image editor for WindowsMy Profile

  4. Samuel February 27, 2013 at 11:28 pm #

    Thanks to describe us the ABC…Z of blog commenting. Find high PR pages on the various blogs that allow commenting and comment on those pages, including your link and anchor-text. After comment is approved then it provides your site with a strong back link. Do-Follow Blog Commenting. It is one of the best link building methods that provides both high PR as well as high search engine rankings by creating quality back links to your site.
    Any tool/software to get high pr blogs to comment on?
    Samuel recently posted…Best DJ Headphones 2013 – How To ChooseMy Profile

    • Eric February 28, 2013 at 2:28 pm #

      Hey Samuel,

      Thanks so much for the awesome comment you shared. I would fully agree and probably could not say it any better like you did in this comment about dofollow blog commenting. The question you ask is great, as for as a software I personally have not ever used one but here are the methods that I personally use to find dofollow blogs and check out this one which is a list of dofollow blogs to comment on.

      Thanks so much,


      P.S. I have been able to build some great links through blog commenting and I don’t see it go away anytime soon.

  5. rohit February 28, 2013 at 3:43 am #

    very nicely written and perfectly concluded article eric,
    blog commenting in not only comes with the tactic to gain the back link but it also creates a positive blogosphere where you get to connect the new blogger friends and gain their experience.
    I love to comment on the blogs to get to know the SEO tactics and personal experience of content writer and bloggers.
    rohit recently posted…Largest Palindrome from the Product of two 3-digit numbers(Solved)My Profile

  6. neale @livinginthailand.net March 7, 2013 at 10:09 am #

    Eric Interesting post, I found this after searching for “blog commenting case studies” You hit the nail on most points, the one area I worry about is the metrics from the visitors from blog comments. They always seem to be so bad compared to those visitors arriving from natural search, which in turn can bring down the overall rates.

    Early on I viewed all questions posed on yahoo answers containing the term “Thailand” and answered those that were within my capabilities. Got a lot of visitors with bad metrics and little earnings from them.

    I find entering a search term into google reader finds a lot of good relevant blogs, occasionally someone will visit my site then go tell the world about it.. so building a very natural link profile, apart from the comments..

    Keep up the good work…

    • Eric March 7, 2013 at 1:33 pm #

      Thanks for the comment, and you do bring up a valid point. One thing that I did not share is that I targeted very relevant blogs within my niche, and actually found that most of the visitors were interested in same topic and would jump over to my site to maybe add a comment.

      So I believe if you stick with in your niche or think of your targeted audience and where they might be hanging out and then start interacting and commenting there first. I know depending on the niche how that can be hard sometimes to find relevant and active blogs.

      Thanks for sharing,


      P.S. Ssince you mentioned yahoo answer you might be interested in checking out quora.

  7. Ryan (Manifest Income) April 13, 2013 at 4:01 pm #

    Excellent post Eric! Blog commenting has been given a bad reputation by spammers and those that have used it for black hat purposes.

    However, it is one of the most effective ways to engage/build an audience next to guest posting.

    It’s a great way to build a relationship with bloggers and commenters alike (you never know when someone will come check you out and use your services, or even leave a comment on your post!).

    I’ve found that especially towards the end of 2012, there’s been a massive transition of marketers getting back into good ole fashioned engagement.

    In the end, building real relationships are the best practice to creating and sustaining a long-term business model.
    Ryan (Manifest Income) recently posted…What Would Happen If You Became A Part-Time Entrepreneur?My Profile

    • Eric April 13, 2013 at 6:59 pm #

      Hey Ryan,

      Thanks for the nice comment, your input, and sharing your experiences with blog commenting. I feel blog commenting is a great simple way to kinda of break the ice and reach out to others. It’s simple and easy to do! Just always remember to provide value and be real.

      I hope we connect more Ryan!

  8. Leon Ramsden April 21, 2013 at 10:47 am #

    Im struggling to get links of any kind but I have been reading some really great articles on this subject and I believe manual link building is the future,what with thenew panda and penguin update, any way ive only been blogging for 2 years and I have two main websites that I run, but still no pay lol
    My estore is what ive linked here and im going to link my gaming site, thanks for the valuable information.
    Leon Ramsden recently posted…Health & Beauty, baby products.My Profile

  9. Tamal Krishna Chandra July 15, 2013 at 1:51 pm #

    I newly started blog and searching for some good ways to build backlinks. I never thought that backlinks can drive such a high number of traffic to your blog. Your comment traffic is really interesting. Because it seems that most people don’t click on links which are given in the comments. So even after writing a lot of comments you may not expect a good increase in the traffic numbers. But your states are wonderful and this is suggesting me to start commenting right now on relevant. I must say that this article has helped me make my decision. Lets what happens to my blog traffic after one month. I will share it here. Thanks.

  10. Linda Hens August 5, 2013 at 12:32 pm #

    Hi Eric, what a great post, so detailed and important information. Loved reading this and hope you’ll be sharing more of these posts in the future. Kind regards.

  11. Susan October 8, 2013 at 4:00 am #

    Hi Eric,

    Thanks for the info.

    I’ve done little in the way of backlinking, but realise it’s something I need to do. Knowing how and where to start is what I’ve had trouble with. Your post has helped make things clearer.

    I found your case study very interesting. It just goes to show the value of putting in a little time and effort.

    All the best,

    • Eric Pangburn October 18, 2013 at 11:15 pm #

      Hey Susan,

      Thanks for stopping by and checking out this blog commenting case study! It’s funny how many people think that blog commenting is dead or does not work, but man after doing this case study. In my opinion it just proved me that there is some real value in blog commenting, but it does take time to really do it right.

      I feel as if I continue to grow my traffic by blog commenting that I did even from this blog commenting case study.

      Look forward to connecting more,


      • Susan October 19, 2013 at 12:16 am #

        Hey Eric,

        I totally agree.

        Visiting blogs, reading the posts and commenting on them does take time, but along with the possibility of making connections and building traffic I enjoy the process as I often pick up some really handy tips, as I have on your blog. Not all blogs are educational, of course. Some I like because the topics covered are of interest or the posts are amusing or entertaining. The way I see it, it’s a win/win situation.

        Best wishes,
        Susan recently posted…Cuisinart MCP-12 MultiClad Pro Stainless Steel 12 Piece Cookware Set ReviewMy Profile

  12. Chetan Gupta November 16, 2013 at 11:10 am #

    Finally your blog post made my day. I really like your post. Actually I was also written a post on blog commenting benefits and later I think that why not to read what other bloggers thinks about the commenting benefits and after reading your post, I learned some extra benefits of commenting.
    I also would like to share that we can also get a great commenting benefit. i.e we can make our online identity, A great blog commenter can make his or her online identity through his or her quality of commenting on other blogs. Harleena singh and Adrienne smith is my favorite blog commenters and I never read any useless comment by these two bloggers. They always leave a great and high quality comments. So this is the benefit which I like most though commenting on other blogs. ;)
    Happy Blogging
    Chetan Gupta ;)
    Chetan Gupta recently posted…Blog Commenting Benefits – Perfect Guide To Make Your Blog Comment StickMy Profile

  13. C.A Brown March 8, 2014 at 1:12 pm #

    Thank you for posting this case study, I came across this post while doing my own research on whether making blog comments/post can help build connections and backlinks, I have to admit I had my doubts because I thought it was time consuming but your blog has changed my mind and I will begin making relevant post and see what happens in a month or two. Thank you for taking the time to post this information.


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