I was told the other day that I need to put up a good “About Us” page. So this got me thinking that this might make a good blog post. So I started researching, doing my homework, and reviewing other about us pages online.
First let me address, why having a good About Us page is important?
Believe me when I say, this page is very valuable. If you don’t have one you’re missing out on really being able to connect with your readers. I know I am guilty as charged because I don’t have my about page up yet.
It’s in the works trust me! It will be up by this weekend for sure.
Though I wanted to take my time, and study some of what I felt were the best about us pages around.
Through this process I was trying to identify several traits, themes, or what made up a great about us page.
Here are a list of similarities that I continued to see that made up a great About Us page.
- Be Vulnerable
Everyone is wanting to learn more about you. The best way is to open up and be honest with sharing your accomplishments, what you can do, and expectations. Some of the best about us pages I saw were vulnerable and really letting the readers into their lives.
- Balance the information
Some About Us pages are strictly corporate, all business, and does not open any light of who is actually working in the company. Others go the extreme opposite and strictly share the personal stuff, staff side, and even go as far as talking to much about social aspects. Creating a healthy balance of really being able to tap in on both sides while still connecting, engaging, and giving the readers the information they were looking for.
- Add pictures
Offer a professional looking picture that can offer a great image to put the face behind the website. This is a valuable to create that relationship with your readers. Every About Us page that I thought was amazing all had a picture or sometime of imagery.
- Build trust
A good About Us page always needs to have some mention of past successes, achievements, social proof, etc. This only helps build that connection and trust with your readers. Offering specific examples of why people should visit, read, or even comment on your blog. Lastly, offering those people that have already shared they thoughts, feedback, or testimony of why they read your site.
- Design can leaving lasting impression
Design is not a make or break deal, but the most important thing I can share about the design is that must not be a turn off. I will admit as I am looking through some of the best About Us pages that I found the design is absolutely amazing, but don’t be discouraged if your site is not at the level yet.
Best About Us Pages
Here is a short list of the most amazing About Us pages and I will explain my opinion of why I picked each one. Here is my short list of Best About Us Pages:
Than I came across pictures with your pet:
So here were just a few of what I found. I want to hear your what you think is the best about page that you have found? Please leave a comment and share your thoughts.