Content marketing is undoubtedly one of the trickiest subfields of online marketing. Even before the advent of the Google Penguin updates, there has been an increasing push to create better content, and this is more so with the current updates. And for content creators, this is definitely a challenge where they need to pull off a lot from their bag of tricks. And to add to those, here are a few more to try out.
Use more product images effectively
Often, when it comes to creating an article about a certain product, the product photos tend to be used merely for illustration. However, if you really want readers to be interested in the products enough that they actually make the purchase, then you have to make the images integral to the article.
And you don’t need to tell what is in the image, as your readers already know what to look for. Instead, you need to tell about a bigger story about the images. For instance, if you are talking about a certain restaurant then use more images of the dishes they serve and weave in a story on the dining experience there.
Create a multimedia experience
Content marketing was once thought of only as about writing articles. However, with the rise of m of online video and audio streaming, the potential for content variety has certainly increased. And, as Blake Snelling advises, you definitely need to take advantage of these to give your content marketing efforts a boost.
Videos, in particular, are going to add some new dimension to your articles. For one, you will be able to pack in more information without having to write lengthy articles. However, when adding videos into your articles, you have to do it in such a way that it does not intrude and take over the whole article. Instead, do it in a way that both the video and the article hark back to each other every now and then.
Making your articles more interactive is also a great way to generate more reader interest to it. Use a variety of sliders to get them across the whole content. Using interactive inforgraphics that show additional information when clicked is also a definite audience eyecatcher.
Get them to stay and want more
As Todd Mumford of SEO Visions says
“Bland or direct writing will get you nowhere in the Web. Your articles ideally should sound like you. Character converts audience into buyers. As much as possible, keep the tone of your article easy to digest. Also, remember that you’re writing for an online audience.”
So, go ahead and be playful with the way you write. Also, many readers prefer it when you write in a more conversational manner, as it makes it easier for them to respond to your articles. Of course, keep in mind that the type of conversational tone you have should fit in well with the kind of audience you are talking to.
Want to learn more nifty tricks in content marketing? Feel free to contact us today.