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50 Stats You Need to Know About Content Marketing

50 Stats You Need to Know About Content Marketing

  1. 27.000,00 pieces of content are shared each day.
  2. 9 in 10 organizations market with content.
  3. 78% of CMOs think custom content is future of marketing
  4. 54% of brands don’t have an on-site, dedicated content director
  5. 79% of marketers report their organizations are shifting to brand content
  6. 72% of marketers think brand content is more effective than advertising in a magazine, 69% say it is superior to direct mail and PR
  7. 86% of B2C marketers use content marketing and 91% of B2B marketers use content marketing.
  8. 64% of B2B content marketers say their biggest challenge is producing enough content.
  9. Each month, 329 million people read blogs.
  10. Blogs give sites 434% more indexed pages and 97% more indexed links.
  11. 37% of marketers say blogs are the most valuable content type for marketing.
  12. Companies that blog 15+ per month get 5 times more traffic than companies that don’t blog.
  13. Companies an active blog reports 97% more leads.
  14. Content from reputable source is most shared.
  15. 90% of users listen to recommendation shared from friends.
  16. 73% of all industry-specific Twitter posts include content sharing.
  17. 99% of people share via social networks are sharing via multiple platforms.
  18. Clicks from shared content are 5 times more likely to result in a purchase.
  19. 87% of B2B marketers use social media to distribute content.
  20. 34% of marketers have generated leads from Twitter.
  21. 80% of users prefer to connect with brands on Facebook.
  22. People spend more than 50% of their time online with content and an additional 30% of their time on social channels where content can be shared.
  23. Interesting content is a top 3 reason that people follow brands on social media
  24. 70% of consumers prefer getting to know a company via articles over ads.
  25. Sources providing full-text content are 2.3 times as likely to have users return for a second time.
  26. 90% of customers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.
  27. 68% of consumers spend time reading content from a brand they are interested in.
  28. 60% of consumers feel more positive about a company after reading custom content on its site.
  29. 58% of consumers of trust editorial content.
  30. People want to be in control of they content they receive:
    86% of people skip TV commercials.
    44% of direct mail is never opened.
    91% of email users have unsubscribed from a company that they previously opted into.
  31. 90% of the information that comes to the brain is visual.
  32. Articles with images get 94% more views than those without.
  33. 40% of people will respond better to visual information than plain text.
  34. 46.1% of people say a website’s design is the number one criterion for discerning the creditability of the company.
  35. Post with videos attract 3 times more inbound links than plain text posts.
  36. Just one month after the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement.
  37. In a Custom Content Council study, 62% of respondents reported using video in their content marketing.
  38. 75% of smartphone users watch video on their phones, 26% of whom use video at least once a day.
  39. Content creation ranked as the single most effective SEO tactic by 53%.
  40. 57.4% of B2B businesses say SEO has the biggest impact on lead generation goals.
  41. Conversions rates are 105% higher for consumers who interact with ratings and products reviews.
  42. Consumers who received email marketing spend 83% more when shopping.
  43. Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate.
  44. Marketers spend nearly 1/3 of their budgets on content marketing.
  45. 54% of marketers say they will increase their content marketing spending in the next 12 months.
  46. Content marketing costs 62% less than traditional marketing.
  47. Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing.
  48. $118.4 billion will be spent on content marketing, video, and social media 2013.
  49. 55% of B2C marketers plan to increase their investment in branded content.
  50. Social media advertising spending will to $8.3 billion by 2015.

6 Responses to 50 Stats You Need to Know About Content Marketing

  1. Nambot August 23, 2013 at 5:49 pm #

    “Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. – See more at: http://snitchim.com/50-stats-you-need-to-know-about-content-marketing/#sthash.aKVS6bWs.dpuf

    Sure doesn’t seem that way sometimes…

  2. Mark Ford August 24, 2013 at 3:41 am #

    Some awesome stats there.

    I’m surprised by No 2 – 9 in 10 organizations market with content.

    I though that was far lower.
    Mark Ford recently posted…How to Use the Browser & OS Reports in Google AnalyticsMy Profile

  3. michiis_back August 26, 2013 at 2:17 am #

    Well I guess that proves it all, Content Marketing is key.
    even if it weren’t for all these stats i would still go with content marketing for sure, why?
    because Search engines love it, Great valuable unique content is what search engine are all about, that alone is one hell of a reason why your business need and must be content marketing.
    Many thanks and Best Wishes!
    michiis_back recently posted…Loading, Web Design Lebanon, full-service marketing and advertising companyMy Profile

  4. Bo August 28, 2013 at 8:30 am #

    What is the source to all this information? Some of them can be used in a good sales pitch.

    I just prefer to know where i get my information from before I present uit to my client!

    But thanks for the info…I always love these information-lists!

  5. Jackson Perez September 17, 2013 at 11:48 am #

    Amazing! As I have found some of terrific info about Content marketing from this post. The conception of this post is really full of creativity. I am really surprised to see the higher elegant info of this post. Thanks for providing to us.

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