We all start off new at some point and time in our careers. We all have been there starting from the ground up with little to no experience, no big name brand, or maybe no real solid referrals.
With so many start ups in the business world today. I decided to study the ones that are successful versus the ones that have failed. I would like to share what I have discovered of how these successful start ups have not only survived, but were able to generate leads.
Here are the following factors that I saw in start up businesses getting leads:
This is what I continue to see from any successful start up continued to build strong relationships. Though they would lots of them! Building these relationships all around them, and creating a solid crowd.
Start up can be a lonely business if you’re not doing it with others. So make sure you being proactive in building your crowd that fully support you through this whole endeavor.
START NOW: Pick up the phone and call someone and ask them to meet up for lunch, find the next networking opportunity and make a goal of meet 2 or 3 new people to have a following up meeting with. Create a list of people you would like to interview and learn from. Get out and start building relationships today.
Validate ideas first.
The most successful start ups continue to validate each and every step of the ways. The starts that usually fade out, or run out of cash are the ones that continue to go head first into more ideas without validating it.
Being able to validate ideas to help you figure out the changes, the demand, and the actual market that is out there willing to support your new business in the first place. Always listen and make the changes that are necessary.
START NOW: Ask questions today! Start of by asking would you buy this product for $50 today? Use your research and resources to make sure at least one person would be willing to pay you the amount of money you’re asking. Always ask the right questions. Do not let me repeat do not well, how much are you willing to pay for this. That’s the wrong question. Crowdsourcing is another way to validate your ideas.
As simple as this may sounds, everyone knows how much change goes on through a start up. There are some any timely, and chain of events if this or that does not work out. Though, throw this study the most consistent start ups that would following through even if things fell through continued to thrive and build momentum that would carry them through.
It was very interested to see the different scenarios that many start ups were faced with and the ability to commit and stick things out together were amazing. Through those tough times of being able to continue with many projects seemed to always draw the team closer together. There is something about more frustration when something does not get accomplished. Rather than, going through all the headaches to actually see the task carried through.
START NOW: What project is that you have dropped, pushed aside, or even canceled. Maybe it’s time to pick it back up and make things happen. Or how about the project that you are on right now and make a commitment not only to yourself, but to your teammates looking them square in the eyes and telling them that we are going to accomplish this no matter what.
Meeting new people is great. The next time you exchange business cards, emails, or linkedin information. Make a list and make sure you follow up the conversation. I always suggest giving the person a call. Or send an unforgettable card/post card/ thank you with a personal touch mentioning your conversation. And of course my sure it has your start up information or logo somewhere on these cards.
Seriously, these small touches such as this will really put you ahead of the game, and it was proven when researching these start ups. Creating simple follow up connections was a vital step in many successful startups.
START NOW: Who can you think of you that you meet last. Pull out a notepad or your phone and reach out to them today. Continue to be consistent in this area and you still start seeing the results.
Spend on advertising wisely.
One of the biggest things that continued to play a factor was start ups being creative with their advertising dollars. Don’t try to hit a homerun and go out and spend huge amount of expensive offline advertising right off the bat.
The most popular ways that many successful start ups would advertise is through Facebook. The great thing about Facebook ads is that you control of your targeted audience and continue to test and change within a reasonable price.
START NOW: You can quickly create a Facebook ad, and start testing today. Or start looking into several other creative ways that could really stretch your dollar. Go out there and create some creative advertising. Usually those are the most exciting, viral, and make a lasting impression on your audience.
Every start up has a story, a message, and a vision. Being able to capture all that and effectively communicate and connect that to an audience will make or break a start up. This was one of the biggest aspects that we continue to hear so many successful start ups stress about delivering content to share their own story.
Though this type of content is what captures so many and will drive that organic traffic back to your different platforms. Many start ups shared that being able to create simple information through blogging, social media, and emails continued to drive them to success.
START NOW: Create something new a blog, a report, and a story to share your message today. Go out and get the word out about why your start up is important and how it can help so many others.
As start up business, you bring new life, passion, and enthusiasm that many are looking for and wanting to connect with. With this type of passion you will see people respond. Go out and make new friends, connect, and create your successful start up today!
What tips really hit home with you? Please share in the comment section below. And if you have a start up business I would love to connect with you so feel free to reach out and connect today.