Why? As a father of three children I hear this question all the time. It usually starts of with with but daddy…why? I don’t mind getting this question, but don’t enjoy playing the game of having my children to keep just asking why.
The funny thing is I hear this same simple question with a lot of my clients.
This is always great question to be asking as a small business owner and looking at your over all online marketing strategy. Let’s dig into this answering this question, “Why your small business needs a blog”?
My response is usually where can your business find a more continuous and effective way to update and clearly increase your message that will engage customers, build trust, and create a amazing platform for your business. If you can find a better platform than blogging than I am all ears and ready to jump ship, but to be completely honest I have yet to find one.
Socializing is the best business practice in today’s business world
Socializing looks a lot different these days within even playing field with social marketing will reaching out through Google +, Facebook, and Twitter. I even joke that if you have a business idea and a Facebook page your more than half way there. Just connect the two together and that’s how must business are created these days.
This is the best way to do business, and the advantages are quite efficient in getting the word of mouth so to speak with any idea, product, or service. This type of socializing continues to build trust, keenness, and maintain customers.
What more could you ask for? Nothing.
Within today’s business world everyone is trying to stretch there marketing dollars. Blogging, micro-blogging, social blogging is that bang for your marketing buck. All these create a strategy that will increase your traffic, improves search engine ranking, and will increase business conversations.
It does not matter what business stage your business is in it will still benefit from blogging!
In Matter of Fact
According to Ana Hoffman over at TrafficGenerationCafe.com, “As a matter of fact, increasing your pages by 50-100 can bring as high as DOUBLE DIGIT blog traffic GROWTH!”. She also goes on by stating, ”Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.”
This does not have to be a super hard nose sales pitch either. It’s literally as easy as having a conversation with your customer and continuing to draw interest and attention to your product or service.
How Can All This Really Work For Businesses?
One simple example is how Southwest Airlines has created so much brand awareness and engaging customers through Southwest Blog, Southwest Twitter, and Pinterest (just to name a few).
In a industry that most airlines are being hated on. Southwest continues to emerge as an industry leader. One of the best ways they have been able to create this for themselves is by socializing over the internet.
There blog is top notch and not your typical corporate huge business blog feel. Instead your going to read up-to-date information, engaging there clients, and have some of the most witty tweets I have ever read.
Some of the best blogs that can be found are from honest opinions of employees, updated travel information, and connects with clients in a whole new experience. They also offer some of the best contests to keep you coming back and checking out there most recent information. Smart business.
Southwest Airlines is a perfect example of how a business can embrace socializing and knows how to completely utilize it to the max. The real question is how do you go about setting this up for your brand?
I am glad you asked. I am here to offer you tips to help you down the right path.
1. Keep it Real
Stick to your true brand, style, and be authentic in all that you do through and through. Your overall message must shine through on all the different platforms.
One practice way to ignite a conversation is through contests, images, or videos on a regular basis. Don’t forget getting your message out in a real way is going to take hard work, effect, and a lot of creativity to be able keep things lively.
2. Show off Your Experiences
Now a days anyone looking for a specific product or service the first place they start to search for it online.
So you have to not only show, but engage visitors to discover that you have the most experience within the specifics of what they are looking for and needing.
The best way to do this is through question and answers, commenting, and informing the targeted audience.
2. Get Personal
Let people know that you personally care about there needs. Keep things in a conversational tone, educate, and share something that really hits home with your readers.
Build fans through sharing success stories, offering freebies, and even running simple contests.
Lastly, some of the most personal things you can do is start by asking for feedback, share photos, or even just be specific in how you can solve personal problems amongst your audience.
4. Encourage Everyone to get Involved
Have a 365 degree approach of getting everyone around involved in the whole blogging approach. Ask volunteers, customers, employees, and even upper management to blog. This will give a very nice wide range of viewpoint and perspectives to keep things coming from all different angles.
The critical thing to remember here is to make sure you have the people or systems in place to ensure the quality, timeliness, and blogging schedule. Failing to have this type of structure is going to be frustrating for everyone involved and could drive your readers away.
5. Make sure your blog has the backing
Your blog must have the vision from the whole company to make sure it’s the message is being driven through the blog.
The perk of having this type of backing is that it makes everyone come together and create a more focused message amongst several different networks.
If you every need any help with any of your online socializing please contact me today.