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25 Experts Were Asked “What is a Niche?” The Answers Will Astonish You!

what is a niche


The question, “what is a niche?” can have a vast range of views, perspectives, and variety of responses.  That’s actually what I did.  I have stepped out and asked this great question of “what is a niche” to some of the best marketers online today.  Here is the exclusive and unedited responses that I had received when asked “what is a niche?”:

1.) Seth Godin explains a niche as “if it’s not mass, if it’s just for some, not all, it’s a niche.”

2.) Jeremy Jones says a niche is a specific target marketed topic you can become known for

3.) When I asked Jim Cockrum, “what is a niche“? His responses,  ”Great question. From an online marketers perspective (my perspective specifically) a”niche” is a topic, item or concept that has the potential to be an online rallying point for those with similar interests and needs related to the given topic, item or concept.”He added; “The true opportunity in niche marketing is for the leaders, mavericks, and trend setters in those niche markets. Done well, you can become a trusted source of information and leadership on virtually any topic, item or concept as long as there are others online with similar interests or curiosities.”

 4.) I define a niche as simply “a specialized area of interest.”  On the Internet, at least with my customers, I have discovered that the businesses that have a more targeted, laser-focused niche do better than those with a vague, walmart-like goal.  While a niche product has a smaller potential customer base, it also has fewer competitors to rise above. – Eric Spellmann, founder of EricSpellmann.com.

 5.) A niche is a defined marketplace and targets a select segment of a larger group. In the social media sphere, aniche is a group of people that share common interests, hobbies or professional associations. Often times these special groups incorporate community guidelines. Brands can utilize niches to drill down and target consumers in less congested environments other than Facebook and Twitter, like Instagram, Pinterest and Foodspotting.  Bob Speyer is the co-founder of  WebSuccessTeam.com.

 6.) A niche is defined as a narrow target market.  I think the word niche means small and focused.  A niche can be described by a variety of demographic, psychographic and geographic qualifiers. While some people might define your niche by the products or services you are selling, to me It is more about who you are selling to rather than what you are selling.  A very broad niche might include a whole industry: Computer users.  Automobile drivers.  Architects.   A more narrow niche might be: First time mothers of twins with ahousehold income of over $70K. Chris Brown, Founder of Resources-Results.com and Branding & Marketing.

7.) I’d define a niche as a sub-segment of a greater audience. There’s marketing, then there’s the niche segment of digital marketing. Beneath that, a niche segment of social media marketing and so on. It’s a portion of the audience that doesn’t share all the characteristics of the greater whole. Fair?  Jason Falls ~ SocialMediaExplorer.com/

8.) John Saddington from TentBlogger.com simple puts it like this: Niche – a specialized but profitable corner of   the market.

 9.) Niche is simply synonymous with a vertical or topic. Shawn Collins, AffiliateSummit.com

 10.) Niche for our needs are well defined groups of people interested in a similar issues or topic. For example pork  producers who have more than 30,000 pigs is a very defined group of people. Niche does not necessarily mean small numbers of people. You can have a well defined group and have hundreds of thousands of people. Examples would include people interested in _just_ IU basketball, people interested in ice fishing, or people interested in cattle rodeos. - John Blue is the Chief of Community Creation at Truffle Media

11.) Content Marketing Institute, define a niche - needs to be small enough that there is the possibility to position you or your company as the leading expert in the world at that niche.  Most companies go too broad with their niche (hence, not a good niche to pick). When you try to create content for everyone, you often end up being of little value to anyone.

12.) We target our marketing campaigns by buyer personas. I believe that an audience’s needs, demographics and pain points should have a powerful influence over content marketing and design. Even within a given vertical, there can be a number of niches defined by the buyer personas -  Bill Faeth, IMA Presdient ~  inboundmarketingagents.com

13.) A niche is a well-defined segment of a larger market. The more specific you are in delineating your niche audience, the easier it is to target your marketing. A niche market provides an organization with the opportunity to uniquely fulfill the needs of its members based on their interests, past behavior, social media preferences and role in the purchase process. When defining your target market, it’s useful to create a marketing persona as well as a social media persona to better understand your audience and the tradeoffs they’re willing to make. HeidiCohen, President of Riverside Marketing Strategies HeidiCohen.com

14.) Niche is a thorough expertise in a specific field of study.  Some marketing niches are SEO, blogging, whitepaper development, design, branding, usability, social media, videography, etc.  At DK New Media, we like to tell people our niche is focusing attention on how each strategy best interacts with the other.  Drives people nuts!  They think we should be all out experts in one field.  In our experience, the problem typically isn’t specific to one field when a company’s marketing is failing them… it’s often how they’re leveraging each interactively.  @Doug Karr is the founder of The Marketing Technology Blog.

 15.) A niche is an area of expertise where you focus your learning, your practicing, and your branding. Andy Beal, creator of Trackur.com

16.) Steve Farnsworth, Chief Digital Strategist ~ Jolt Digital Marketing.  Sticks to the good old fashion dictionary definition for niche - ”a distinct segment of a market.”

17.) A niche is any well-defined market. Because they are well-defined, they can be marketed to as a group. Building contractors are a category in the construction trade, but I wouldn’t consider that a niche because the category can include everything from residential roofers to airport terminal developers. You would be challenged to create a campaign to sell hammers to a group like that, even though the category uses a lot of hammers. You can’t define a universal need, so you can’t appeal to their desires.

 A well-defined niche would be independent pizza restaurants. They all share a number of attributes, such as a service area that is local, a product that is fresh-made and relatively inexpensive, and intense competition from franchise restaurants backed with ready-made advertising materials, sophisticated online ordering, and brand recognition. A marketer can easily target the independent pizza restaurant niche, recognizing that their universal need is to sell more pizzas, or more specifically to cost-effectively increase sales in a hyper-local market.  Tim Piazza creator of  prosocialtools.com.

18.) Niche is just another word for a market vertical. How broadly (eg: shopping) or tightly (eg: non-matching socks) one goes must be defined depends in large part on things like start up capital & other forms of leverage. If you are the #30 player in a broad market or rank on page 3 of the SERPs you might have significant expenses but essentially no revenues. In that case it would make sense to focus tighter on one aspect you can dominate. Some sites that went after pretty broad markets (like Yelp) also focused on one specific location so that they could saturate that market & build up a critical mass in it before going nationwide.  Aaron Wall ~ SeoBook.com

19.) Define a Niche?  A niche is generally a small group of individuals that share several distinct characteristics that set it apart from other more general markets. Everyone has their own niche, and it’s important as marketers to understand the niche our business fits into so we can:

 •         Target the right prospective customers
•         Convey the right value proposition in our messages
•         Continue to deliver what our customers care about most

In search marketing, we target niche keywords (and even long-tail keywords) to ensure our messages are in front of the most relevant audience. In PR, we reach out to niche bloggers who would be most likely to talk about a specific topic. In social media advertising, we target ads to people with very niche interests.  Kari Rippetoe, Content Marketing Manager ~ Search-Mojo.com.

20.)  What is a niche? A niche is what you offer, your speciality, your genius that you offer to those in your target market.(A niche is a French word pronounced “nee-sh” and refers to a dog house but, I just wanted to get that off my chest.)Your niche is your secret sauce, that can only be found inside you.For example, if you sell children’s shoes your target market are parents of children who need shoes, if you are a vegan who makes vegan footwear for kids – THAT is your niche.  Ameena Falchetto

 21.) A niche is a common theme that is focused and clearly defined. You can say I am writing about “social media marketing”. If you have to add “and” then it seems to be several niches. I am writing about “social media marketing” and “mobile marketing”. Or you can combine the example into “digital marketing niche”. The wider the range of topics the less niche it is. Priit Kallas www.dreamgrow.com

22.) NICHE- A specialized subset of a market comprising of a group of people with interest in a specific area that you want to target and promote to.  http://just-ask-kim.com

23.) “A lot of people think of a “niche” as a particular topic. I find it’s more helpful to think of it as a group of people — united by a common interest or problem — who are attracted to you because of how you can  help them with that interest or problem. That takes the focus away from you and puts it where it should be: on the audience you intend to attract and serve.” Sonia Simone, CMO ~ Copyblogger.com

23.) Jayson DeMers from AudienceBloom.com defines a niche as this:
I like to think of a niche as a subsegment within an industry; a specific focus within a larger field. For example, SEO is a niche within the broader category of internet marketing. When thinking about niches, it’s often helpful to identify other, similar niches. For example, social media marketing is a niche within the internet marketing category, and it intertwines and interacts with SEO.

 24.)  A niche is a sub-section of an overall topic or market. For example, if “fitness” is the overall market, “fitness for new moms” would be a niche. Corbett Barr, Founder ~ Think Traffic

 25.) The niche is the small group you want to target with your product and/or your service. The niche is just a general description about whom you want to target. The people you want to target are your trusted clients and advocates (your tribe/community)The whole idea is not what is a niche but more so how to leverage what you know and what your position versus your competitors to find the most ROI from your clients.  To find your niche, you need to do market research on your competitor and creating a SWOT analysis. Sean Sullivan, Founder ~ Converge Street

31 Responses to 25 Experts Were Asked “What is a Niche?” The Answers Will Astonish You!

  1. Tasha Marie April 16, 2013 at 11:18 am #

    Great Post Eric! It is always a good idea to hear how others think about any topic so that we may broaden our ideas and definitions! Brilliant way to post with the links and SEO. I especially like #3 – Jim Cockrum! Great job!

    Nice to meet you. Found your blog as a fellow follower of Tiffany Dow!
    Tasha Marie recently posted…What is Kindle Publishing? And WHY should I care?My Profile

    • Eric April 16, 2013 at 1:11 pm #

      Hey Tasha,

      Thanks and glad you liked the post, it was a lot of fun to create! Jim Cockrum is an awesome guy along with everyone on that list.

      Thanks for being a part of this awesome community and hope to connect more with you soon!


  2. sandi April 16, 2013 at 2:16 pm #

    Seth Godin gave a very good explanation.

    Otherwise, a very interesting interpretation.
    sandi recently posted…Phone company sends a final bill for £10 trillionMy Profile

    • Eric April 17, 2013 at 6:05 pm #

      Hey Sandi,

      Yes Seth Godin is personal favorite of mine! I really appreciate how he keeps his topics so short, sweet, and to the point!

      Thanks for the commenting Sandi,


  3. Will Hull, MPA April 16, 2013 at 2:29 pm #

    Great post. Yet again, Eric.
    Will Hull, MPA recently posted…Review: Date night idea: Cooking classes at Nothing To It Culinary CenterMy Profile

    • Eric April 17, 2013 at 6:03 pm #

      Hey Will,

      Thank you very much and I am so glad you liked it! It’s encouraging blog comments like yours that keeps me writing and delivering these type of posts and I just hope it inspires and helps other as much as it helped me putting it all together.

      Thanks again,


  4. Dima Al Mahsiri April 17, 2013 at 9:48 am #

    Hi Eric,

    I like to keep it simple, #24 is my favorite, Corbett Barr just got to the point directly.
    Great post, good to know how different experts define a niche!
    Dima Al Mahsiri recently posted…Love what you are ,,,, live happily !My Profile

    • Eric April 17, 2013 at 6:01 pm #

      Hey Dima,

      Thanks for sharing your favorite off this list Dima! I am glad I am getting the response that I am with this post.

      Thanks again,


  5. Margaux Allen April 17, 2013 at 12:32 pm #

    Hi Eric,

    I am actually new here but am deeply happy and satisfied to find this post. This is indeed very helpful to aspiring SEO specialist who will have to initially define the word “niche” before indulging into any SEO activities.
    Margaux Allen recently posted…Dry Product Filling Machine Weigh and Fill SystemMy Profile

    • Eric April 17, 2013 at 6:00 pm #

      Hey Margaux,

      Thanks for checking Snitch Blogger out and I am glad that you enjoyed this topic and post about “what is a niche?” It’s very helpful for any SEO, blogger, or marketer. I really appreciate all the experts that help and contributed to this awesome post!

      Thanks again for being a part of this awesome community!


  6. Vivek R April 18, 2013 at 12:49 am #

    Great,I liked the Seth Goddin Version,Thats why he his hailed as a marketing guru.
    Vivek R recently posted…3 Best WordPress Plugins to increase pageviews of your blogMy Profile

  7. Bruce Clark April 19, 2013 at 2:13 am #

    This is my first go through of your blog, great posts, including this on. Keep up the great work. It’s making my life easier, that’s for sure.
    Bruce Clark recently posted…5 DIY Tips for Staging Your HomeMy Profile

  8. Tina April 20, 2013 at 1:23 am #

    Hello I believe a niche is a group of people that are very interested in the same exact product

  9. Mohamda Zidani April 20, 2013 at 5:14 pm #

    Great Post Eric. I Think Niche=Keyword :)
    Mohamda Zidani recently posted…ODE TO PROCRASTINATIONMy Profile

  10. Ana Hoffman April 21, 2013 at 2:39 pm #

    Sweet collection, Eric; must’ve been challenging to find so many quotes on a specific topic like this one!
    Ana Hoffman recently posted…Empower Network Review: Why I Gave Empower Network Two Thumbs DownMy Profile

    • Eric Pangburn April 21, 2013 at 11:07 pm #

      Hey Ana,

      Thank you very much for checking this awesome list of how to define a niche! It was a lot of fun to put together and it was a great way to connect with so many of these awesome marketers! If you liked this, you also might like checking out “Over 600 creative writing prompts“.

      Thanks again and look forwarding to connecting with you more!


  11. Kari Rippetoe April 23, 2013 at 8:35 am #

    What a great post, Eric! Thanks for including me in this list. So many experts with so many different definitions of a “niche” – very interesting read.

    • Eric Pangburn April 23, 2013 at 12:26 pm #

      Hey Kari,

      Thank you for being apart of this awesome post! The response from this post has been increcible, and just excited to share valuable information with so many of my readers.

      I hope we continue to connection in the future, and thanks again,


  12. Douglas Karr April 23, 2013 at 8:38 am #

    Interesting how the question was perceived… I took it as a question about marketing, but many took it as a question about the market.
    Douglas Karr recently posted…Pinnacle Partners Recruitment and StaffingMy Profile

    • Eric Pangburn April 23, 2013 at 12:31 pm #

      Hey Doug,

      Thanks for stopping by and sharing your thoughts! It’s very interested all the different ways a niche can be explained, described, and even anyalized. Definitions are alwasy so tricky to nail down, but when it comes down to it the way you view and define it really shapes your creations, business, and methods.

      Thanks again adding to this awesome community!


  13. Raven Garcia April 23, 2013 at 10:05 am #

    I don’t think it’s fair that the whole blogging world is set up to help those with a niche blog. My site does not have a niche as I write about everything, yet I feel it is harder to be a successful blogger if you do not focus solely on one topic. Do you guys agree??

    • Jared Latigo April 24, 2013 at 2:42 pm #

      It’s not the blogging world…it’s the entire world. All businesses that are successful were in a niche group at some point. It’s just a little more pronounced in the blogging world.

      Take Facebook for instance. Huge now and appeals to mostly everyone, but they started off with college students. I think it was even more narrowly defined before that down to a specific college.

      And don’t think of niche as writing for specific topic but rather writing for a specific audience. You can write a little bit about a lot of things as long as the audience you are talking to cares about those things. And sometimes it’s just that you need to put a defined spin on the articles you are writing.

      Hope that helps clarify things a bit.
      Jared Latigo recently posted…3 Reasons Why Small Brands Have a Leg-up on Large OnesMy Profile

  14. Jeremy Jones April 23, 2013 at 12:27 pm #

    Eric, thanks I’m honored to be listed here right next to one of my marketing mentors Seth Godin, thanks. This is a great resource and I’ll be sharing with my social networks today. Also, thanks for doing a guest article on my blog today.
    Jeremy Jones recently posted…The Ultimate Bloggers Guide To Duck DynastyMy Profile

  15. Ameena Falchetto April 23, 2013 at 3:00 pm #

    This is super cool Eric! I love all the different definitions! Thank you for including me!
    Ameena Falchetto recently posted…3 ridiculously simple things you can do right now to get more sales!My Profile

  16. Christine Brown April 24, 2013 at 2:59 pm #

    Well done Eric! Great content!

  17. Atul Kumar Pandey July 26, 2013 at 3:18 am #

    Well done, really nice and interesting post on niche blogging. I am still confused in that it is good to open a multi-niche blogging blog, doing this is any worth. I am doing this with my personal blog http://www.GetHow.org and still fighting to make my place in multi niche blogging industry.
    Atul Kumar Pandey recently posted…Auto Connect a Dial Up Connection on Windows StartupMy Profile

  18. Brian Matthies November 11, 2013 at 12:38 pm #

    Great comments regarding niches, it is most important to pick the proper niche or something you are passionate about looking to develop.

    Brian Matthies recently posted…Lawsuit Takes Google to Task on Misleading Walking DirectionsMy Profile

  19. Rajesh Patel January 7, 2014 at 11:27 am #

    thanks you for great post explain “niche”. I love all the different definitions! Thank you for including me!
    Rajesh Patel recently posted…IPL Match schedule 2014 and other IPL 2014 NewsMy Profile

  20. SEO Strategy Australia April 5, 2014 at 8:34 am #

    I agree with other commentators that this word has different meaning according to its needs. I really like your blog and full of fun also. I think this word meanings has changed to one person to another person. Thanks for sharing this wonderful post with us….Keep posting


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