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Getting the Right Traffic: All About the Wordplay

It feels really good to get a lot of traffic; it just does. It feels good because it is a sign that people like and enjoy your websites content. Traffic is great but is it enough? The thing is traffic does not really pay the bills. Whether you are a blogger or an online entrepreneur, [...]

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Benchmarks For B2B Content Marketing In 2014

In a survey recently conducted and published by Starfleet Media, it was revealed that almost 63% of B2B marketers surveyed intend to allot a larger percentage of their marketing budgets over the next year specifically to content marketing. The survey also showed that 23% of respondents intended to double their content marketing budgets over the [...]

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Cutting Down the Cost of Online Marketing for Small Business

Online marketing for small business can often be a challenging work, particularly in cost management, where you want to get everything within the budget, yet still get the desired results. So, how do you effectively cut down on costs while still pulling off a good marketing effort? Here are some useful hints and tips. So, [...]

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Creating Good Direct marketing Copy and Design and Making the Most out of It

Doing direct marketing copy and design is certainly no easy task. After all, unlike the usual marketing effort, you have to be more focused on the specific individual receiving your materials. But, that does not mean that it would be insurmountable. Here are some tricks for you to make your direct marketing efforts a success. [...]

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How You Can Turn Multi-Channel Search Engine Marketing into a Success

Those new to search engine marketing often think of it as being focused only on a single channel. However, while this was true of the field during its earlier years, the rise of such sites like Facebook and Youtube, have now made it a more complicated affair. Thus, to make your marketing efforts a success, [...]

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Become More Creative in Your Content Marketing Efforts

Content marketing is undoubtedly one of the trickiest subfields of online marketing. Even before the advent of the Google Penguin updates, there has been an increasing push to create better content, and this is more so with the current updates. And for content creators, this is definitely a challenge where they need to pull off [...]

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4D Printing for Dentists: A Guide to Purchasing a Printer for the Clinic

3D printing, for dentists, is certainly a welcomed innovation, as they are now able to make dentures for patients much quicker than before, as well as being able to manufacture a host of other items for their use. There have even been lots of blog pieces written about the benefits of the technology for dentistry. [...]

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Building and Maintaining a Successful Online Community

Having a dedicated online local community is certainly helpful in establishing the presence of a business. However, while it is easy to set one up, maintaining it so that it thrives is no walk in the park. So how do you do that and successfully foster a community of loyal followers? Understanding the purpose of your online [...]

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Know how to Improve Bounce Rate on Your Blog

Knowing how to improve the bounce rate on your blog is important if you want it to have better traffic and search engine rankings. However, this is also one of the most difficult things to work on, as there are a lot of things to consider. So, how do you effectively do this? Why do [...]

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Content Marketing in Review: 2013 Sees the Growth of Content Marketing

When you look back on content marketing in review, 2013 is definitely an eventful year. There were a lot of things happening that brought plenty of changes to the field. So, without further ado, let’s take a look at some of the most significant ones that shook content marketing this year. The year of relevant [...]

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